Some do’s and don’ts for exhibition organisers

Exhibitions, trade shows and trade fairs: they all need a team of organisers to focus their attention on exhibitors – not just to sell the physical stand or space, but (more importantly) to engage with them and develop an ongoing, profitable relationship with them. They are, after all, their customers and prospects. So if you’re trying to sell exhibition stand space at an exhibition or trade show, what should you do in this competitive and changing market? Well, there are some do’s and don’ts, which are outlined in the snakes and ladders style infographic below.

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How to manage CRM data integrity

Accurate data is just one cog in the mechanics of a CRM system, but it’s a very important one: ‘dirty’ data leads to incorrectly targeted marketing campaigns, embarrassed team members and frustrated customers. It is therefore vital that you have a system in place that ensures your data stays clean, relevant, easily accessible and up-to-date. Of course, there will never be a fool-proof method – even the best of us fall victim to human error at times – but following these four steps will help to keep your data in tip-top condition.

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How to get the most out of your sales opportunities in CRM

Most CRM solutions will give you the means to record and follow the progress of your sales opportunities. A truly fantastic tool if used in the right way, as it can provide you and your sales team with detailed account and pipeline information, helping you manage all aspects of the sales process from initial lead enquiry through to close.

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4 marketing challenges to overcome in CRM

Every marketing team faces challenges, whether they are part of a multi-national corporation or a growing SME. Some may face issues with the number of leads they are generating, others might be having a tough time collaborating with their sales colleagues to streamline their sales process. Whatever the problem might be, don’t lose heart: there is always a way out of the tunnel! Sometimes, the way out of that tunnel could be to invest in software to aid not only your marketing team, but the whole company. Customer Relationship Management (CRM) systems have a proven track record for increasing productivity

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Top 5 considerations for small businesses when selecting CRM

With so many CRM products available in the market, how do you choose the right one for you? In our role as an independent CRM consultancy we are often asked to advise companies on their choice of CRM. For larger companies our STEP methodology and Preparing for CRM workshops provide all the guidance they need. For small or start-up businesses such an investment in consultancy might not be practical. If you want help choosing the right CRM product, these 5 pointers are essential reading.

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