AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

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Post-Covid Selling – News and Updates

Reading Time: 2min00s A few months ago, we started to share with you our vision of Post-Covid Selling. We believe that driven by changes in the way buyers and sellers interact, companies need to change both behaviours and CRM tools to survive and thrive. So how has the rest of the industry responded, and how should your business adapt and change in 2021?

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Small Business CRM and what’s in it for you

Reading Time: 1min40s Your customer relationship management software (CRM) can provide your small business with a variety of different tools that can help you improve your bottom line and monitor conversions. However, many companies miss out on the full benefits when using it merely as a database of customer contact information because the benefits of CRM software extend much farther than that.

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Maximizer Sales CRM: Client Retention

We have now come to the final article in a series of 3 pieces that I have written exploring how Maximizer CRM is used as a sales tool. In the previous articles, I detailed how the system will aid a business in client acquisition and development and the last aspect that needs detailing is client retention.

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Post-Covid Selling: Don’t Micromanage

While thinking about Post-Covid Selling, I read an article in Forbes where Laurel Farrer writes an interesting column: 12 Signs of a Virtual Micromanager. The article has a great checklist that any manager can use for self-assessment; ask yourself “Am I micromanaging my remote workers as a result of coronavirus changes?” The article concludes with good advice on how to empower your remote workers to do the job that you hired them to do whilst working from home.

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Post-Covid Selling: Top Tips

Charlotte Rogers wrote an article in Marketing Week. She quoted Nina Bibby, the CMO at O2. “The post-lockdown phase will be defined by effectiveness and ensuring that every £1 of investment counts to the greatest extent.” Great comment. She goes on to say “In the post-Covid world it’s going to be really important to understand and optimise what drives value in the short and long-term. We use modelling to optimise our media investment strategically and we use it for each quarter and each campaign.” So why would a CRM consultant find these comments from a top marketer of great interest?

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