CRM in 2017: Thoughts from a business owner

2016 saw many changes on the political and economic arenas, but in the world of business software, the changes were less seismic and more gradual. As a business owner and managing director of a small company, I am always keen to follow changes in each of these areas, as it inevitably affects the way in which the company should be managed and how we do business in general. So as we approach 2017, what can we look forward to?

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My Existing CRM Is No Longer Fit For Purpose!

According to Wikipedia, CRM is ‘a business strategy employed for managing a company’s interactions with customers’. Here at Collier Pickard we believe it concerns everything you do to acquire, retain and develop profitable customer relationships. If you have decided yours is no longer fit for purpose, it has significant implications for the future health of your business. Before reaching for another plaster to address the symptoms, take a look at the cause of your current ailment.

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Does My Business Need a CRM Consultant?

It is said that a consultant is someone who takes your watch and then charges to tell you the time. The reputation of consultancy is pretty poor at present – from sales people masquerading as advisors to the legions of ‘suits’ that infect our public services, the term ‘consultant’ has become devalued. To paraphrase Monty Python: “What have the consultants ever done for us?”

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Back to CRM Basics

In the last few months a number of CRM software vendors have announced updates to their software. Infor used their experience of user interface design for a fresh new look. Maximizer responded to feedback from its huge user base with some subtle but important changes. Microsoft, SalesForce.com, Oracle, and Act! have all received updates in the last few months.

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CRM 2015 – What’s around the corner?

CRM 2015 – What’s around the corner? It’s that time of year again; time to look at the crystal ball of CRM and make our predictions for the year ahead. Back in 2013 I looked at best practice and came up with some suggestions as to how you should change your CRM system in 2014. As we look forward to 2015 I thought it would be interesting to look at the top technology trends. Could 2015 be the right time to change the technology upon which you’ve based your CRM initiative?

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CRM Integration with Calendar Systems – The Final Frontier

CRM Integration with Calendar Systems – The Final Frontier It looks very much as if 2014 will continue many of the trends started in 2013. Product announcements from Swiftpage, Microsoft, and others continue the drive put CRM at the centre of your user’s working day. Will they succeed? I am growing increasingly concerned that CRM is ignoring an elephant in the room. Do busy people look to their CRM system, or their diary for what’s important?

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CRM 2014 – Trends and Best Practices Past, Present and Future

Well, it’s that time of the year again. Whilst the residents of the North Pole are busy working out who’s been naughty or nice in time for Christmas present, I’m turning my attention back to Christmas past. Back in 2011 I wrote an article about how I thought CRM would fare in 2012. This year, I thought it would be interesting to see how those predictions had held up. Just how well are our clients doing in adopting those 12 CRM Best Practices as we approach 2014?

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