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Posts Tagged Marketing

How to create happy customers for life with Customer Success

With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,

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Mayflower Engineering Case Study

Background From the world’s largest rotating mirror ball to the amazing Helix Lift Bridge in Falkirk and the Carpenters Road Lock at the Olympic Park Stratford, when it comes to bespoke engineering solutions, Sheffield based Mayflower Engineering leads with innovation. Founded in 1974, Mayflower Engineering’s core business

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Video: Busting the GDPR myths

As we approach the deadline for GDPR compliance (25th May, 2018), it may feel a bit like a mad scramble to get things in order. And with so much information on GDPR out there, it can also be confusing. So let’s get back to basics and understand

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Collier Pickard’s GDPR preparations

Our GDPR preparations – or the tale of the cobbler’s childrens’ shoes. If you are preparing your data for the implementation of GDPR on the 25th of May 2018 – then you may well feel my pain. Like you, the team here at Collier Pickard have been

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Why your CRM and Marketing Automation system should be integrated

In this short video, Alan Joenn explains why your CRM and Marketing Automation should be integrated and work from a single database. Transcript: Welcome to this short video presentation from Collier Pickard. Today’s subject is CRM and Marketing Automation running together as an integrated service from a

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CRM trends for 2018

At the end of 2017, I nailed my flag to the mast and called out AI as the most over-hyped CRM feature. I also suggested that maps and CRM would come together to help bring back “face to face” selling. So at the beginning of 2018, how

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Existing data and GDPR – what you need to know now

In previous blogs I have written about the need to get ready for GDPR (as I write this blog at the end of November 2017, there are less than 180 days left, including weekends and public holidays). If you think the earth was created in 7 days

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Making event management easier with CRM

My colleague, Alan Joenn, recently blogged about CRM and event management, raising questions about how easy it is to organise events using your CRM system. If you are involved with events, trade shows, product launches, showcases, seminars and so forth, then you will know how important it

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Event management and CRM – forgotten territory?

Events have been the responsibility of the marketing team forever. Organising annual events, recurring programmes of seminars (webinars), sponsorships, product showcases, exhibitions and trade shows – they’re all part of the marketing team’s remit and everyone expects them to just get on with it. But in the

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Top 5 GDPR myths vs. the reality

In my last blog I introduced GDPR as the single biggest change to the way marketers can process data. I highlighted some useful resources and suggested some steps to build GDPR compliance into your CRM system. This time I thought I would attempt to quash some of

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410