What is Net Promoter Score and How Can You Use It?  

In this article I will be speaking about NPS and how it can help your business, you may have clicked onto this article if you have no idea what NPS is, you may have heard these three letters circulate in conversations or quite possibly you are aware of what NPS is but would like to know how this can benefit your business. 

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Business to Business: How to Communicate with Millennial Business Leaders

Reading time: 3min15s Millennials are the first generation of natives in the digital universe and as such have rewritten the rule book for inter-business communication. While our methods are structurally based on those of our predecessors, millennials have succeeded in integrating contemporary technology into all aspects of business and as such require a far more contemporary and precise approach when it comes to communicating with us in order to accrue our business. Here is a guide to the most effective ways to communicate with and attract the attention of millennial business leaders.

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Here’s why you need CRM for your B2B Marketing

Reading Time: 2mins In the past decade and going forward the best way for any company to stand out is with a brilliant B2B marketing strategy. That’s not to say that customer service, sales and leadership aren’t important. But with increasing global competition and the need to efficiently market a company’s brand, image, products, or services, more and more B2B organisations have started implementing marketing automation software.

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Millennial Decision Makers – How to prepare for the world’s newest generation of business leaders

Here come the millennial decision makers. For half a century, the world’s workforce and its business practices have been dominated by the baby boomer generation. Their significant numbers have made up a great portion of the workforce for decades, with over 1 million born in 1947, compared to 657,038 children born thirty years later in 1977. Why is this significant? This boom in population, hand in hand with the economy boom and spread of capitalism, meant that the boomer generation built the foundations of modern business practice.

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AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

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8 Reasons Why Your Business Needs Maximizer

Maximizer is an incredibly powerful tool and is the perfect entry-level CRM system. It works for businesses both small and large, from start-ups to enterprise-level businesses. If you’re tired of managing all of your business information through a library of spreadsheets, here are eight reasons to upgrade to Maximizer today.

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Post-Covid Selling: Top Tips

Charlotte Rogers wrote an article in Marketing Week. She quoted Nina Bibby, the CMO at O2. “The post-lockdown phase will be defined by effectiveness and ensuring that every £1 of investment counts to the greatest extent.” Great comment. She goes on to say “In the post-Covid world it’s going to be really important to understand and optimise what drives value in the short and long-term. We use modelling to optimise our media investment strategically and we use it for each quarter and each campaign.” So why would a CRM consultant find these comments from a top marketer of great interest?

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Marketing, Lead Generation and Artificial Intelligence

Artificial Intelligence (AI) crops up everywhere. Informed people keep telling me that my life as a marketer is in transition and that AI will rule the world before my very eyes! Well, it’s not quite that simple, but I’m sure you’ve read the same stuff. So how can I make sense of all this? Cut through the hype, plan for the future with AI automation, identify some quick wins? The answer seems to be that whatever I do, I need to think ‘major change’. To get under the skin of it all, last week I attended a workshop day at

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How to create happy customers for life with Customer Success

With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company sustainable proven value.” From your customer’s point of view, this is when they achieve their desired outcome through their interactions with your company. From your company’s perspective, the focus is on all of the interactions your customer has with your organisation through their

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