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Posts Tagged Marketing Automation

Marketing, Lead Generation and Artificial Intelligence

Artificial Intelligence (AI) crops up everywhere. Informed people keep telling me that my life as a marketer is in transition and that AI will rule the world before my very eyes! Well, it’s not quite that simple, but I’m sure you’ve read the same stuff. So how

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Why your CRM and Marketing Automation system should be integrated

In this short video, Alan Joenn explains why your CRM and Marketing Automation should be integrated and work from a single database. Transcript: Welcome to this short video presentation from Collier Pickard. Today’s subject is CRM and Marketing Automation running together as an integrated service from a

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CRM trends for 2018

At the end of 2017, I nailed my flag to the mast and called out AI as the most over-hyped CRM feature. I also suggested that maps and CRM would come together to help bring back “face to face” selling. So at the beginning of 2018, how

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GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for

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Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can

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CRM 2017 predictions

If 2016 is the year you would rather forget, then here comes 2017! Whilst the world attempts to come to terms with seismic political change, we are going to focus on how you Acquire, Retain and Develop profitable customer relationships. Like the “Chestnuts roasting on an open

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What is CX?

The term CX is being used increasingly in marketing, sales and technology circles. There is a general view that it means Customer Experience … but if you have a B2C business, then you would feel more comfortable with Consumer Experience. Either way, CX is now the umbrella

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Marketing Automation and CRM – how do you integrate the two systems?

Out-of-the-box CRM systems are great if they can help you execute your tactics towards meeting your strategic goals. However, it’s also not unusual that, in order to meet your business needs, the CRM product needs to integrate with another system that can provide a little more muscle

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410