Why your CRM and Marketing Automation system should be integrated

In this short video, Alan Joenn explains why your CRM and Marketing Automation should be integrated and work from a single database. Transcript: Welcome to this short video presentation from Collier Pickard. Today’s subject is CRM and Marketing Automation running together as an integrated service from a

Read more

GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for

Read more

Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can

Read more

Marketing Automation and CRM – how do you integrate the two systems?

Out-of-the-box CRM systems are great if they can help you execute your tactics towards meeting your strategic goals. However, it’s also not unusual that, in order to meet your business needs, the CRM product needs to integrate with another system that can provide a little more muscle

Read more