Our GDPR preparations – or the tale of the cobbler’s childrens’ shoes. If you are preparing your data for the implementation of GDPR on the 25th of May 2018 – then you may well feel my pain. Like you, the team here at Collier Pickard have been
Read more →In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for
Read more →There’s only one reason to accept an invitation to a seminar these days – and that’s because there’s something of value to be learned … something which you cannot find online. So please join us at our seminar on Tuesday 28th March at Southwark Cathedral, near London Bridge.
Read more →This article is about ROI … but not in the way you normally think about it. When people talk about marketing challenges in CRM they are normally talking about the metrics which measure conversion rates, return on spend, increasing product or service cross-selling, measurements in brand awareness,
Read more →Black hole noun [astronomy]: a region of space having a gravitational field so intense that no matter or radiation can escape. Black hole noun [informal]: a place where money or lost items apparently disappear without trace. Any marketer reading this article will recognise the informal definition of
Read more →Every marketing team faces challenges, whether they are part of a multi-national corporation or a growing SME. Some may face issues with the number of leads they are generating, others might be having a tough time collaborating with their sales colleagues to streamline their sales process. Whatever
Read more →Tough question! But there are three simple answers to this question. Each answer is specific to the way you work today, the way you plan to work tomorrow and the way you’d like to work in an ideal world. So let’s investigate my three simple answers one
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