AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

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CRM and Artificial Intelligence (AI)

I’m involved with two projects at the moment that are wildly different. But they have something in common. They are both using CRM to deliver Artificial Intelligence (AI) into business processes. Most importantly, they are using CRM to deliver AI into business processes at very low cost. And that’s the point of this article.

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A decade of CRM – A look at how CRM has changed over the last 10 years

Nostalgia isn’t what it used to be! The beginning of a new decade feels like the right time for a look back at what has happened to CRM in the teenies. Like any teenager, this was never going to be an easy period of development. The preceding decade has seen the birth of modern CRM systems. The parents (contact management and sales force automation) were proud of the youngster. But then came the tricky teenage years. The awkward times when things change. So what were the highs, and the lows of the journey to maturity?

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