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CRM Insights Blog

The importance of user feedback for CRM projects

Over the years we’ve talked about how CRM isn’t a destination, it’s a journey – that should grow and develop over time as your company adjusts to internal and external changes. What makes this journey fruitful will depend largely on how your CRM users are actually using

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CRM Implementation Guide – Communicating with Stakeholders

If your organisation is looking to implement a new CRM system, and you’ve considered the technical and infrastructure requirements, what else is needed to ensure the project succeeds? We would suggest that this where soft skills and people come in. It’s the processes which, over time, are

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Using CRM for trick or treat – not just during Halloween

It’s Halloween again and unless you have kids (or are a big kid yourself), you might not be too fussed about decorating your front door and garden with skulls, spiders, pumpkins and zombies. But it seems to be a tradition now – not just to be part

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How to create happy customers for life with Customer Success

With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,

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How to create CRM training videos

Alan Joenn recently blogged about the popularity of videos as a tool to aide learning. He highlighted how, according to The State of Video Marketing, 72% of us would opt for video to learn about a product or service when video and text are available on the

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CRM training videos

97% of marketers revealed that video has boosted user understanding of their product or service. Video is seen, almost unanimously, as having the ability to help users understand products and services. So says Wyzowl in this year’s annual report ‘The state of video marketing’. The survey also

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What’s it like working with CRM if you’re a newbie?

People come and people go – this applies not only to our personal lives, but also in the workplace. If you’ve recently recruited new staff, you’ll know that they’ve got a lot to learn in the first few months – from understanding your organisational culture to adjusting to

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Does CRM need to be aligned to my business strategy?

If you want long term sustainable ROI from CRM, then the answer to this question is absolutely yes – but more importantly, why is that the case, and in the world of extremely busy business owners and an ever changing competitive environment, how on earth do you

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Can B2B marketing follow the ‘specialist’ route?

M&S is a big name in retailing – home and clothing, and food. So why would I talk about Marks & Spencer when my business is clearly advising sales and marketing people about CRM in the B2B world? The answer lies in the nature of the changes

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From apprenticeship to CRM expert – a tale of talent and hard graft

If you’ve been working with the Collier Pickard team for any amount of time or you’ve been reading our blogs and news items, it’s likely you’ve heard my name being thrown around. I’ve been with the team for a little over 6 years now, the beginning of

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410