Over the years we’ve talked about how CRM isn’t a destination, it’s a journey – that should grow and develop over time as your company adjusts to internal and external changes. What makes this journey fruitful will depend largely on how your CRM users are actually using
Read more →If your organisation is looking to implement a new CRM system, and you’ve considered the technical and infrastructure requirements, what else is needed to ensure the project succeeds? We would suggest that this where soft skills and people come in. It’s the processes which, over time, are
Read more →It’s Halloween again and unless you have kids (or are a big kid yourself), you might not be too fussed about decorating your front door and garden with skulls, spiders, pumpkins and zombies. But it seems to be a tradition now – not just to be part
Read more →With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,
Read more →Alan Joenn recently blogged about the popularity of videos as a tool to aide learning. He highlighted how, according to The State of Video Marketing, 72% of us would opt for video to learn about a product or service when video and text are available on the
Read more →97% of marketers revealed that video has boosted user understanding of their product or service. Video is seen, almost unanimously, as having the ability to help users understand products and services. So says Wyzowl in this year’s annual report ‘The state of video marketing’. The survey also
Read more →People come and people go – this applies not only to our personal lives, but also in the workplace. If you’ve recently recruited new staff, you’ll know that they’ve got a lot to learn in the first few months – from understanding your organisational culture to adjusting to
Read more →If you want long term sustainable ROI from CRM, then the answer to this question is absolutely yes – but more importantly, why is that the case, and in the world of extremely busy business owners and an ever changing competitive environment, how on earth do you
Read more →M&S is a big name in retailing – home and clothing, and food. So why would I talk about Marks & Spencer when my business is clearly advising sales and marketing people about CRM in the B2B world? The answer lies in the nature of the changes
Read more →If you’ve been working with the Collier Pickard team for any amount of time or you’ve been reading our blogs and news items, it’s likely you’ve heard my name being thrown around. I’ve been with the team for a little over 6 years now, the beginning of
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About this blogThe CRM Insights Blog from Collier Pickard covers topics on all aspects of CRM written by our team of in-house CRM experts.
By planning ahead and working with the concept of CRM Maturity in mind, you can make a success of your CRM system. Discover how with The CRM Maturity eBook.
