Whether you’ve used a CRM system before or not, you may find yourself in the challenging position of investigating options for a CRM platform. But it’s so difficult! How do you start to understand the plethora of systems available, and why some could be more suitable than
Read more →For owners of small businesses, 2019 is looking like a challenging year. The news is full of local, national and international stories that seem to throw up challenges on a daily basis. Before succumbing to feelings of despair, it’s worth recalling what makes your business special and
Read more →Apart from an incredible taste in silk ties and a slightly obsessional interest in old Land Rovers, what else should you expect from a CRM consultant? If you are paying good money to someone to advise you on CRM, what are the top 5 things to look
Read more →After a long, but very enjoyably week spent working with clients, I spent Friday in our offices in Kent. A day to catch up on emails and review our own CRM system to bring back some of the things learnt in the field. My first email of
Read more →With so many CRM products to choose from, what help is there if you are looking to select the right platform? Who can you trust, and is there any truly independent CRM advice? Let’s face it, no one wants to make a mistake in the selection of
Read more →One of the challenges that we hear from our prospects with alarming frequency goes along the lines of “We have a CRM system, but we’re not using it. We don’t know how to effectively manage our sales or our business processes through it”. Perhaps not the root
Read more →One quarter down and 3 to go! It looks like very little of what we need to worry about as business leaders in 2019 will be technology-based. GDPR seems to have become yesterday’s issue, and gone are the ways of the millennium bug. Artificial Intelligence is still
Read more →It’s Valentines’ Day and whilst some of us will be impressing our partners with romantic gestures, others will be trying to find “the one” via matchmaking websites, blind dates that friends set up etc. Which got me thinking about finding “the one” when it comes to sussing
Read more →The meaning of “Selling” has changed quite a bit over the last 10 years or so. If you tried to personify the word back in the ’00s, you’d probably think of a pushy car salesman who didn’t care about whether he had a car that was right for you,
Read more →Artificial Intelligence (AI) crops up everywhere. Informed people keep telling me that my life as a marketer is in transition and that AI will rule the world before my very eyes! Well, it’s not quite that simple, but I’m sure you’ve read the same stuff. So how
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