CRM Help – 6 Reasons why your growing business needs CRM – Part 2

Here we are, part 2 of CRM Help – 6 Reasons why your growing business needs CRM. In the previous article, we talked about Relationships, Efficiency and how CRM can help with your growing business. In part 2, we will be going a little deeper into the processes and data that you will need to help your business grow. So, without further ado, here we go.

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CRM: The technology to guide your business growth

It is that time of year where companies such as Gartner, PwC and Marketo, to name a few, start publishing their thoughts and predictions for the year to come. PwC has released their 23rd annual CEO Survey and the results are fascinating, with Brexit and everything else in the news at the moment it’s easy to see why 88% of UK CEOs are concerned about uncertain economic growth.

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Implementing a CRM system that grows with your business

Just this week I visited a company in the Midlands for the first time. Successful business. Owner managed. Profitable. Wholesale and OEM customers. Looking to grow by 50%. The MD has run successful businesses in the past and now recognises that he has reached the point with this firm where he [probably] needs a CRM system to make business growth easier. The problem is how to achieve this? How to get the culture change associated with successful CRM right … and achieve business growth at the same time?

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How to select the right CRM software

You’ve thought about CRM, you’ve read about it, you’ve talked to your colleagues, you’ve built an understanding of the benefits that are on offer from successful CRM. And now it’s time to bite the bullet and select the right CRM software for your business. But caution is needed when selecting CRM software! Remember that now is the time to keep your focus and not become distracted by the bells and whistles on offer in the CRM software marketplace!

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My Existing CRM Is No Longer Fit For Purpose!

According to Wikipedia, CRM is ‘a business strategy employed for managing a company’s interactions with customers’. Here at Collier Pickard we believe it concerns everything you do to acquire, retain and develop profitable customer relationships. If you have decided yours is no longer fit for purpose, it has significant implications for the future health of your business. Before reaching for another plaster to address the symptoms, take a look at the cause of your current ailment.

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Grow Your Business – Share Your Skills

Have you just implemented a CRM system? For your shiny new system to generate a Return on Investment (ROI), it has to start delivering. How it generates payback is dependent on how you design it. Despite the marketing hype, CRM software alone does not generate a return. It is only when it is part of a broader CRM strategy can you guarantee a return on investment. So how do you ensure that your CRM strategy either reduces costs or increases revenues?

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Does My Business Need a CRM Consultant?

It is said that a consultant is someone who takes your watch and then charges to tell you the time. The reputation of consultancy is pretty poor at present – from sales people masquerading as advisors to the legions of ‘suits’ that infect our public services, the term ‘consultant’ has become devalued. To paraphrase Monty Python: “What have the consultants ever done for us?”

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