Understand Your Customer: The 5 W’s and the Magic H 

Taking the time to understand your customer as well as their needs is vital for any business. Over time you will find specific ways of getting to know your customers, but could you make this process more efficient? Here at Collier Pickard, understanding our customers is key to our success. To do this we focus on the 5 W’s and the magic H. Not sure what these are? Let us explain. 

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How to identify your ideal customer with CRM

Here’s a question for you – when you think of your ideal customer, what image pops into your head? Does one specific customer come to mind? Several different types of customers? Or, perhaps, nothing at all? When you sit down for business planning sessions it can sometimes feel like this question relies too much on guesswork and not data. Well, this is the blog for you!

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6 CRM Best Practices to use in 2022

What a year we’ve had! We’ve still got a little bit to go, but as the days get shorter, I’m painfully aware that 2021 is almost over (where did it go?!) and that my Q1 2022 marketing plan needs to be finished and ready so that we can start the year running. The end of the year marks the perfect time to have a look at your CRM and think about how it’s performed over the year and where things can be improved.

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