Top CRM trends for 2022

It’s that time of year again. Time to reflect on the year past and consider the future. If 2021 began our recovery from the trauma of the pandemic, then 2022 will challenge businesses to go further and faster than ever before. The trends we identified last year were: – CRM’s increasing role as a system of record Vendor consolidation in the CRM market The emergence of low code application platforms Using CRM to differentiate and delight customers Making 2021 a bumper year for predictions coming true. Unfortunately, it increases the challenge of ensuring this year’s crystal ball is equally prescient!

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CRM market trends

I’ve been working with CRM for over 6 years now, and in that time the CRM market has changed tremendously, in almost every aspect. So what shifts have there been? What are the CRM market trends and what impact do these shifts have on me as a user and my business? Heavy clouds If you’ve been staying up to date with just about any software market, you’ll have noticed a massive shift from on-premise servers towards cloud systems – and there’s a lot of sense behind this shift. Businesses no longer suffer the cash flow disruption of having to buy expensive servers to

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