What do you need to consider with the data in your CRM?

We originally wrote a blog on this in 2011 (How to Implement CRM – Top Data Considerations) and figured it was about time to give it an update. So, one of the most, if not THE most significant factor when it comes to any CRM is the data stored in it. The basics of it are – the value of any CRM system is in the data contained within it.

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