Event management and CRM – forgotten territory?

Events have been the responsibility of the marketing team forever. Organising annual events, recurring programmes of seminars (webinars), sponsorships, product showcases, exhibitions and trade shows – they’re all part of the marketing team’s remit and everyone expects them to just get on with it. But in the

Read more

GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for

Read more

Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can

Read more

CRM & CX – what’s the difference?

Here are two pieces of information from Gartner: CRM is one of the top ten search-terms on its website Customer experience (CX) has the second highest technology investment priority amongst CEOs. Furthermore, it’s not uncommon that organisations have several ongoing CRM and CX management projects in different

Read more