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CRM Insights Blog

Inbound and outbound marketing: do you know the difference?

I was talking with a group of people at one of the NHS Foundation Trusts recently – mostly marketing and communications people – and realised that terms that I take for granted are not as universally understood as I had thought…

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The secret to CRM user adoption

The secret to CRM user adoption Experts agree that the single biggest challenge to the successful implementation of a CRM system for your company is user adoption. So, after 20 years of implementing and using a CRM system, what is the secret to getting users to actually

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Could CRM become a Cultural Realignment Mechanism?

Could CRM become a Cultural Realignment Mechanism? In previous blogs I have presented the perceived wisdom that CRM is Customer Relationship Management. In discussing implementing CRM systems I have tried to highlight the challenges associated with creating user “buy in”. So can CRM change the culture in

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4 articles on Social CRM

4 articles on Social CRM Businesses aren’t buying in the same ways that they did ten years ago. The change, which started in the B2C space, has been gradual but prevalent. As our use of social media and the web has become more commonplace, this approach to

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6 unlikely answers to common CRM issues

6 unlikely answers to common CRM issues We all know that the computer industry is built on the common knowledge that whether it’s hardware or software, you should take out a support/maintenance contract.

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Top 5 platform trends for CRM in 2012

Top 5 platform trends for CRM in 2012 With the first calendar quarter safely behind us, what are the leading CRM platform vendors banking on in 2012? Does their view of what CRM users need match up with your experience? Is their vision compelling enough to make

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5 articles on Analytical CRM

5 articles on Analytical CRM Analytical CRM provides the insight into what works and what doesn’t within your Operational CRM; it is the key which unlocks the information you need to continually adapt to customer demands and shifts in markets. Here are highlights from 5 of our

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3 Simple Steps Towards A Disaster Recovery Plan

3 Simple Steps Towards A Disaster Recovery Plan So you have done the right thing and: implemented a CRM system – CHECK; you’ve got that much aspired to “single version of the truth” – CHECK; your colleagues are working together – CHECK; you may even have optimised

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5 articles on Operational CRM

5 articles on Operational CRM Customer Relationship Management (CRM) is often talked about and referred to as a specific type of system, a bit of software. But in reality, there’s more to it than that. To help you understand what Operational CRM is, we’ve been blogging about

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How important is Analytical CRM for SME’s?

How important is Analytical CRM for SME’s? If you are a Small or Medium Enterprise (SME), or a Small to Medium Business (SMB), just how important is Analytical CRM? When you are struggling to acquire and retain customers, should you invest valuable time and money in analysis?

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
Sundridge
Kent
TN14 6AB
United Kingdom

t: +44 (0)1959 560410