Keeping Your Start-Up Mobile

Keeping your Start-Up Mobile Why mobile CRM is so important for start-ups Oh, the joy of the start-up. Free from the constraints of large corporates. Free to be able to go out and just get on with selling your product or service. Free from the politics of big companies. Who wouldn’t want to leave the corporate treadmill, and strike out on their own? Mind you, those are probably the only things that are free when you own and manage your own business. All too often in the rush to escape the perceived restrictions of well established companies, start-ups throw out

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The Big Step – Acquire, Merge or List

The Big Step – Acquire, Merge or List Your business has reached the point of transition. CRM can help, whichever way you turn. Can you see the fabled ‘green shoots of recovery’? Deloitte’s most recent Merger and Acquisition (M&A) Index, recorded a sharp rise in deals during the summer. Indeed they are predicting a continuing upward trend in the coming quarter. Of more interest is that many of these deals are in mid-market companies. Is this a sign that business owners, having weathered the recession are not cashing in, and cashing out?

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Losing Control of Your Business

Losing Control of your Business How to maintain control of your growing business with CRM How does it feel? That moment when all the late nights and early starts pay off? The moment when your business takes its first few faltering steps without you. For every entrepreneur I have spoken too, that moment is pride tinged with fear. Pride that now there are more people who are working towards the same goal you are. Fear that now you are not at the centre of every customer interaction.

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Cash Flow – CRM’s Killer App?

Cash Flow – CRM’s Killer App? The ability to project accurately the timing of future orders is essential to every business in today’s financial climate. Get it wrong and you risk everything. Dissatisfied customers, stressed and overworked staff, and most dangerous of all, cash flow problems. So while every CRM vendor is shouting about increased sales and improved customer satisfaction could demand forecasting be the “killer app” for your CRM system?

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Giving up Control of your Business

Giving up Control of your Business If CRM can be used to allow business owners to control the growth of their business how can it also help you in “letting go of the reins” or giving up control of your business? These two statements may appear at odds with each other – but bear with me. CRM is a business strategy supported by software tools and education. So what you make using these tools is up to you. For some it will be a command and control system, for others it is an exit route. So how can CRM help

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Control Business Growth with CRM

Control Business Growth with CRM With so many CRM vendors competing to supply a CRM system to your business, how do you decide which one is right for you? For owner managed businesses I believe that the answer lies in being honest about what you want from a CRM system. Beyond a single view of your customers, and a convenient place to manage sales leads and customer service, what do you want?

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CRM: Improving Sales Performance

CRM: Improving Sales Performance If you’re reading this then it’s probably safe to assume that you have a sales team. How is it performing? Are all your sales people on target? Everyone got a full pipeline? The sad fact is that on average only 60% of sales people meet their annual sales target. Despite the promises of CRM software vendors all is not well. So what can be done? How do you got about improving sales performance?

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Are people even using your CRM system?

Are people even using your CRM system? We’ve said it before and we’ll say it again: CRM is only going to produce results for you if it’s used properly! That’s pretty obvious… But what’s often not quite so obvious is how you check whether the system is being used properly or not and then how to guide your team along the right path to successful CRM.

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Cheap CRM Software

Cheap CRM Software It used to be when you taught sales people how to sell, one word you banned from their vocabulary was “cheap”. The perceived wisdom was that “cheap” was a word that demeaned the value of whatever they were selling. “Cheap” was in some way nasty, it would probably break, or fail…or worse. So what about “cheap” CRM software? Is there a place for “cheap” in your CRM project?

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