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CRM Insights Blog

Segmentation and targeting in CRM

Segmentation and targeting in CRM Modern CRM systems provide a range of tools to profile and segment your customers. From simple address fields to fields that are more specific to your business. Most CRM systems even allow you to search for records that match a number of

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Achieving ROI for CRM

Achieving ROI for CRM One of the most frequently quoted statistics in CRM comes from a Gartner report in the late 90s. In it they declared that “85% of CRM implementations failed to deliver a return on investment”. This assertion has driven sales campaigns for CRM vendors

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Top tips for migrating data

Top tips for migrating data Are you rushing to change your CRM system in time for the busy final quarter of the year? Finally bitten the bullet and decided to get rid of that old system and replace it with something new and shiny? Before you sign

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Social Media Complaints & CRM

Social Media Complaints & CRM How should your business cope with the rising trend of customers turning to social media to complain about poor service? This week’s CRM Whiteboard session looks at how prevention really is better than cure…

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Sales – Being the brightest blip on the radar!

Sales – Being the brightest blip on the radar! I’ve just returned to the office after being struck down by a debilitating health condition lasting eight weeks. During this period I had time to think, without interruptions. ‘Think’ – a word a small company called IBM tattooed

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Big Data

Big Data How does Big Data apply to the world of CRM? It’s the buzz word of the moment, but does it have a role to play in a traditional B2B CRM setting? This week’s CRM Whiteboard session explains how Big Data and CRM connect.

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5 Tips For Maintaining Your CRM System

5 Tips For Maintaining Your CRM System Clients often come to us seeking advice about the slow performance of their CRM system. Usually, it has been slow for some time and if anything, getting worse. In general, these are caused by underlying IT issues such as resources

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The Customer Company

The Customer Company Salesforce.com recently announced that they have achieved number one status in the world of CRM. But what does this mean, and what does it tell us about the state of the CRM industry? This week’s CRM Whiteboard session takes a look at the Customer

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How Professional Services Firms Are Managing Relationships

How Professional Services Firms Are Managing Relationships Client satisfaction. Cross-selling. Client acquisition. Most of the professional services firms we talk to these days have one or more of these terms at the top of the list. Protecting the firm and its client base is key to survival.

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CRM at the NHS: The Trauma Patient Management System

CRM at the NHS: The Trauma Patient Management System On this blog we’ve discussed many times how the ‘C’ in CRM doesn’t have to stand for ‘Customer’ or ‘Client’ and today we’re going to examine one of the more extreme variations we’ve encountered, as CRM is adapted

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
Sundridge
Kent
TN14 6AB
United Kingdom

t: +44 (0)1959 560410