With so many CRM products available, and prices from “FREE” to “Really Expensive”, why do so many CRM projects fail to show a Return on Investment (ROI)? Unless you are clear on how they will repay your time effort and investment, they will end up costing more
Read more →In a previous blog, we talked about when a bespoke CRM system is the only option for you. Perhaps you couldn’t find a CRM system on the market that matched your needs exactly, so you commissioned a bespoke CRM system for your business a while back. But
Read more →I recently attended a psychology lecture at Manchester Met Uni. So what’s this got to do with user adoption in CRM? Well – the answer is “a lot”. Generating the right environment for the individuals in your CRM user community to change their behaviour and start using
Read more →For many businesses, Customer Relationship Management, as a strategy, is considered the pinnacle of successful, sustainable and profitable long term operation. Effective execution of this strategy is supported by a piece of software to manage people, processes and business insights. But in a world of increasingly complicated
Read more →For anyone in sales and marketing, and especially for business founders, here are 4 facts that should change your CRM system for ever: Acquiring a new customer can cost five times more than retaining an existing customer Increasing customer retention by 5% can increase profits from 25-95%
Read more →What does ‘a-ha’ mean to you? For me it’s two things: (1) a great Norwegian soft rock band from the 1980s, and (2) an easy way to remember the 9 steps to successful CRM implementation. The steps form a cycle following the first 8 letters of the
Read more →CRM consultants come in all shapes and sizes. Big firms, niche players, all with experience in their field and all with a proven methodology. So what should you expect from a good CRM consultant? What would be the best approach to deliver a service that adds value
Read more →There was a time, not so long ago, when buyers and sellers could actually talk to each other. Incredible as it sounds, people met and spoke, face to face, or talked on the phone. Questions and answers flowed backward and forward in real time. Body language was
Read more →CRM consultants can provide the insights and knowledge that will help you realise your CRM vision. The best will have relevant and recent experience of CRM projects, and will guide you away from the pitfalls and expensive errors. Working with your team, they will transfer the skills
Read more →Did you know that there a companies who offer FREE CRM? That’s right – in a market where top vendors have combined sales measured in billions of dollars, there are companies who can provide CRM for FREE. If you are considering CRM for your business, where does
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