What to keep in mind when project managing a CRM implementation

When it comes to implementing CRM, focusing on the finished product is essential. Knowing the desired benefits and system requirements builds the baseline project plan around an agile approach. So, how does a good project manager ensure that the CRM project is a success? A successful project

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A decade of CRM – A look at how CRM has changed over the last 10 years

Nostalgia isn’t what it used to be! The beginning of a new decade feels like the right time for a look back at what has happened to CRM in the teenies. Like any teenager, this was never going to be an easy period of development. The preceding

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CRM Data Enhancement for Professional Services Firms

Are you data rich but information poor? Does the data within your CRM system illuminate or obfuscate understanding? If CRM is to provide the analytical raw material to support improved decision making then data will become a major consideration. Put simply, data will be a part of

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