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CRM Insights Blog

How to make CRM succeed

In one of my previous blogs I mentioned that selecting the right CRM platform is not as important as you’d think in determining how successful your CRM journey will be. So given that this is the case, what SHOULD you be focussing on to ensure your business

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Why is CRM failing?

For someone like me, with a passion for all things CRM, the latest news from Miller Heiman makes depressing reading. In their recent CSO Insights 2018 Buyer Preference Study they report that currently only 53% of sales representatives are meeting or exceeding their quota. So despite record

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8 ways to improve CRM adoption in your organisation

Many surveys have been conducted around the use of CRM systems by sales and marketing professionals. In one study*, it was revealed that even though most are required to use CRM, 79% of the respondents just “check the box” to keep their bosses happy. This low adoption

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Video: Busting the GDPR myths

As we approach the deadline for GDPR compliance (25th May, 2018), it may feel a bit like a mad scramble to get things in order. And with so much information on GDPR out there, it can also be confusing. So let’s get back to basics and understand

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Collier Pickard’s GDPR preparations

Our GDPR preparations – or the tale of the cobbler’s childrens’ shoes. If you are preparing your data for the implementation of GDPR on the 25th of May 2018 – then you may well feel my pain. Like you, the team here at Collier Pickard have been

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Why your CRM and Marketing Automation system should be integrated

In this short video, Alan Joenn explains why your CRM and Marketing Automation should be integrated and work from a single database. Transcript: Welcome to this short video presentation from Collier Pickard. Today’s subject is CRM and Marketing Automation running together as an integrated service from a

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5 important CRM project start-up tasks

So you’ve identified what your CRM strategy is and you’ve been through a lengthy process of inviting various CRM suppliers to pitch a selection of products to your company. You’ve narrowed this list down based on how well this fits with your strategy and eventually decided on

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CRM trends for 2018

At the end of 2017, I nailed my flag to the mast and called out AI as the most over-hyped CRM feature. I also suggested that maps and CRM would come together to help bring back “face to face” selling. So at the beginning of 2018, how

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How to choose a CRM platform

We’ve all heard the question “which is the best CRM product?” – and it’s very easy to get hung up on this question. There are so many options, each with their advantages and disadvantages. Should you pick an off-the-shelf platform, which could be a cost effective choice

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Existing data and GDPR – what you need to know now

In previous blogs I have written about the need to get ready for GDPR (as I write this blog at the end of November 2017, there are less than 180 days left, including weekends and public holidays). If you think the earth was created in 7 days

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
Sundridge
Kent
TN14 6AB
United Kingdom

t: +44 (0)1959 560410