Only 15% of marketing management rate their measurement methods as ‘effective’. So, say thought leaders at Marketo, a statistic they used to kick off a recent webinar on marketing measurement. This means that if asked, “We have additional money for marketing this quarter, what’s the best way
Read more →Scott Nicol is one of our resident Infor CRM experts and knows a thing or two about how to make CRM projects successful, below, he has written an article about User Acceptance Testing, one of the main steps in any project development. In a previous blog by
Read more →After over 25 years in the CRM business, Collier Pickard has a deep understanding of the importance of data and data integration. If your business is using both a CRM and accounts systems, you need the data to be identical across both systems. Why? Well, read on
Read more →The news today covered two items that we can link together. Firstly the world’s oldest tour operator, Thomas Cook, went into administration after 178 years of trading. Secondly, it was reported that AirBnB is likely the go for a stock exchange listing with a valuation of some
Read more →In this article, I’m going to take you through the different stages of how Collier Pickard deliver a typical CRM project, from the initial kick-off meeting to post-installation support. If you’ve already decided on your CRM system here’s everything that you should take into consideration. CRM systems
Read more →Customer Relationship Management (CRM) – has been described as “the systems and processes that support the acquisition, retention and development of long term, profitable customer relationships”. OK mainly by me but put that way, what could possibly go wrong? Based on 25 plus years of CRM implementation
Read more →If you don’t know what you’re looking for, setting up dashboards in Maximizer can be quite intimidating. If you’re not sure how to make them work, look no further. This blog will walk you through the basics of CRM dashboards – what they are, who they were
Read more →Recent blogs have discussed the differences between “Bespoke” CRM and “Customisable off the Shelf” (COTS) CRM software. Back in April, I suggested that Bespoke CRM made sense in a few, very specific scenarios. This month we are looking at what Wealth Managers and IFA’s need from their
Read more →I note with some sadness the demise of Aspin Group, which I picked up from Paul Griffin’s LinkedIn with its #constructionjobs hashtag. The whole construction sector has been under pressure for some time with disruptions in supply chain and in cash flow. This extends from Tier 1 corporations
Read more →With so many CRM products available, and prices from “FREE” to “Really Expensive”, why do so many CRM projects fail to show a Return on Investment (ROI)? Unless you are clear on how they will repay your time effort and investment, they will end up costing more
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