It’s Halloween again and unless you have kids (or are a big kid yourself), you might not be too fussed about decorating your front door and garden with skulls, spiders, pumpkins and zombies. But it seems to be a tradition now – not just to be part
Read more →With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,
Read more →Alan Joenn recently blogged about the popularity of videos as a tool to aide learning. He highlighted how, according to The State of Video Marketing, 72% of us would opt for video to learn about a product or service when video and text are available on the
Read more →97% of marketers revealed that video has boosted user understanding of their product or service. Video is seen, almost unanimously, as having the ability to help users understand products and services. So says Wyzowl in this year’s annual report ‘The state of video marketing’. The survey also
Read more →People come and people go – this applies not only to our personal lives, but also in the workplace. If you’ve recently recruited new staff, you’ll know that they’ve got a lot to learn in the first few months – from understanding your organisational culture to adjusting to
Read more →If you want long term sustainable ROI from CRM, then the answer to this question is absolutely yes – but more importantly, why is that the case, and in the world of extremely busy business owners and an ever changing competitive environment, how on earth do you
Read more →M&S is a big name in retailing – home and clothing, and food. So why would I talk about Marks & Spencer when my business is clearly advising sales and marketing people about CRM in the B2B world? The answer lies in the nature of the changes
Read more →If you’ve been working with the Collier Pickard team for any amount of time or you’ve been reading our blogs and news items, it’s likely you’ve heard my name being thrown around. I’ve been with the team for a little over 6 years now, the beginning of
Read more →I’ve been working with CRM for over 6 years now, and in that time the CRM market has changed tremendously, in almost every aspect. So what shifts have there been? What are the CRM market trends and what impact do these shifts have on me as a user and
Read more →In one of my previous blogs I mentioned that selecting the right CRM platform is not as important as you’d think in determining how successful your CRM journey will be. So given that this is the case, what SHOULD you be focussing on to ensure your business
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About this blogThe CRM Insights Blog from Collier Pickard covers topics on all aspects of CRM written by our team of in-house CRM experts.
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