One of the challenges that we hear from our prospects with alarming frequency goes along the lines of “We have a CRM system, but we’re not using it. We don’t know how to effectively manage our sales or our business processes through it”. Perhaps not the root
Read more →One quarter down and 3 to go! It looks like very little of what we need to worry about as business leaders in 2019 will be technology-based. GDPR seems to have become yesterday’s issue, and gone are the ways of the millennium bug. Artificial Intelligence is still
Read more →It’s Valentines’ Day and whilst some of us will be impressing our partners with romantic gestures, others will be trying to find “the one” via matchmaking websites, blind dates that friends set up etc. Which got me thinking about finding “the one” when it comes to sussing
Read more →The meaning of “Selling” has changed quite a bit over the last 10 years or so. If you tried to personify the word back in the ’00s, you’d probably think of a pushy car salesman who didn’t care about whether he had a car that was right for you,
Read more →Artificial Intelligence (AI) crops up everywhere. Informed people keep telling me that my life as a marketer is in transition and that AI will rule the world before my very eyes! Well, it’s not quite that simple, but I’m sure you’ve read the same stuff. So how
Read more →For many businesses the challenges of managing growth is never fully resolved. Either the business cannot fulfil its full potential, or that potential is constrained. If you are struggling to manage a growing business, what role should CRM play? “The first rule of any technology used in
Read more →Welcome to 2019! One of the great things about the New Year is that old plans get taken out of the drawer, dusted down, and considered again. If you find yourself suddenly in the market for some CRM software, then this article is for you! No one
Read more →If you’re either about to implement a CRM system, or have recently implemented one, you’ll have lots to consider when it comes to making it work. For example, is the database structured in such a way that provides you with the business information you need? Are you
Read more →The traditional benefit of a CRM system is still predominantly thought to be the outbound sales management functionality, but with the increasing prowess of marketing automation systems and, particularly their expanding integration into CRM platforms, how do the odds stack up for inbound rather than outbound sales
Read more →Everyone, it seems, is talking about CRM for small businesses. With many of the larger CRM vendors trying to push their offer to smaller and smaller companies, can you afford NOT to have a CRM system? Spoiler alert! It almost definitely is worth getting a CRM system
Read more →