Martec International Case Study Summary

What we did for Martec International: Bring structure to their very large number of clients. Enable detailed profiling for use in internal and external selling. Facilitate the production of management KPI dashboards. Maximizer also provides a repository for invoicing and survey response information.

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Trades Exhibitions boosts re-bookings with CRM – a case study

Trades Exhibitions has teamed up with organisations across the beauty industry in an effort to inform, educate and promote the professional beauty industry. They are the organisers of the Professional Beauty shows – the top health and beauty events in the UK, Ireland, India and South Africa. They publish the UK’s leading magazine (Professional Beauty Magazine) for professional beauty, nails and spa industries. They also organise the prestigious European Spa Convention and Professional Beauty Awards.

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Experience Education’s Single Customer View project – actively managing their CRM system

Brighton Based, Experience Education has multiple brands working with groups from schools, universities and supporters. They started using Maximizer CRM in the 90’s which worked well and grew to more than 230 users across 20 brands. Background to the project When system ownership shifted from the brands and became centralised, the incoming Digital Director reviewed the situation with Matt Royal, the newly appointed CRM Manager. They realised that adoption varied hugely, from 100% usage in some brands and almost no use in other parts. So, although the CRM system was originally implemented to increase revenues, reduce costs and minimise risks,

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Collier Pickard’s preparations for GDPR – a case study

If you have been preparing your data for GDPR, which came into effect on the 25th of May 2018, then you may have felt our pain. Like you, the team at Collier Pickard worked hard to update our systems and processes. What happened when we asked people in our CRM system to “renew their consent” is a cautionary tale. Read our GDPR case study here.        

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Mayflower Engineering Case Study

Background From the world’s largest rotating mirror ball to the amazing Helix Lift Bridge in Falkirk and the Carpenters Road Lock at the Olympic Park Stratford, when it comes to bespoke engineering solutions, Sheffield based Mayflower Engineering leads with innovation. Founded in 1974, Mayflower Engineering’s core business was initially the manufacture of quality engineering products for the Coal Mining and Steel Industries. Over the years, the company developed an impressive reputation for manufacturing products which were built to last. A change was coming The business underwent a management buyout in 2008 with the new management team, led by Managing Director

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Amicus Therapeutics – a Preparing for CRM Case Study

From Research to Commercialisation – a Pharma ‘Preparing for CRM’ journey Amicus Therapeutics UK Ltd is a biotechnology company at the forefront of advanced therapies to treat a range of devastating rare and orphan diseases. As they moved to commercialisation, they realised the need for a CRM system to manage the process and change in their operations. As a result of industry-wide legislation and different healthcare models in almost every country, generic CRM systems do not cut the mustard. The old CRM benefit of “a single version of the truth” cannot apply. The commercial teams’ data must be strictly controlled

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Westbourne Communications: Changing Opinions with CRM

Not far from Trafalgar Square, away from the throngs of tourists, lies Carlton Terrace SW1. The John Nash-designed buildings have been homes to prime ministers, including Palmerstone and Gladstone, and bankers like the Baring family. Today, many of the buildings house businesses and institutes, including a number of Royal Societies. Carlton Terrace is at the junction of the political and commercial districts. It is from one of these elegant townhouses that the fast growing communications agency, Westbourne Communications, is in the business of changing opinion.

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Churchill House School of English Language Open New Markets with CRM

Founded in 1971, Churchill House School of English Language has developed an internationally recognised reputation for providing high quality English language courses throughout the UK. Churchill House is based in Ramsgate on the North Kent coast but is able to offer courses at 10 summer camps across the UK.

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Hilco Capital Show How CRM Works for Intelligence Businesses

Hilco Capital was founded in 2000 by Paul McGowan in partnership with Hilco Global in the US, the global leader in distressed investment and advisory services. Having been involved in many of the most notable retail restructuring projects of the last 14 years in the UK, Hilco Capital has progressively expanded into the stressed investment sector, making its first investments in the manufacturing and industrial sectors in 2009. In 2013, Hilco gained wider public recognition with the acquisition of HMV out of administration.

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Real Gap Experience Go Further with CRM

Real Gap Experience are the UK’s leading gap year and student travel adventure specialists and have sent over 50,000 people on adventures abroad. They offer over 200 trips around the world including volunteer work abroad, work experience, teaching abroad and adventure travel. Real Gap Experience is part of Travelopia (Formerly TUI Travel Plc), one of the largest travel organisations in the world.

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