Independent CRM Consultancy

Get the CRM Decision Right Before You Commit to a Platform

Most CRM projects are decided before anyone works out what the business needs. At Collier Pickard we get that clear first so the requirements are yours, the business case holds up, and your team ends up with a system it uses.

Helping businesses make better CRM decisions since 2003.

Thee CRM consultants meet around a table at Collier Pickard.

Most CRM Decisions Start in the Wrong Place

You already know the CRM isn't working. The hard part is knowing what to do about it, so the search usually starts with a vendor demo, and that's where it goes wrong.

Where you are now

The team’s built workarounds. The data’s in three places and nobody agrees which one’s right. The pipeline report that goes to the board is part CRM, part spreadsheet, part guesswork.

What usually happens next

You go back to the market. Salesforce, HubSpot, Dynamics. A demo, a proposal, and a six-figure decision made on an hour of slides.

Where that ends up

Eighteen months on, the team still isn’t using it and the data still can’t be trusted. You’re back in the same meeting with a smaller budget and less patience.

What it's actually costing you

Forget the licence fee. The real bill is lost pipeline visibility, missed revenue, and the good people who got tired of working around it.

There's a better way to do this

The Platform Is the Last Decision, Not the First

Vendors aren't the problem. They answer the question they're asked, and the question is usually the wrong one. Get the business right first and the technology choice almost makes itself.

The Old Way

  • Pick the platform first
  • Bend the business to fit it
  • Hope people use it
  • Find out two years later they didn’t

How We Do It

  • Start with how the business actually runs
  • Work out what’s really broken
  • Then choose the technology that fixes it
  • Build it around the people who will use it

Most CRM business cases get written after the platform is chosen. At Collier Pickard we build the commercial case first so the spend is defensible, the risks are named up front, and your board knows what it's signing off.

How It Works

Three Questions, Answered In Order

Each tier includes the work before it, and the output is yours outright. Take it to us, to another partner, or to any vendor you like.

The Blueprint

The
Blueprint

Requirements written from memory miss the workarounds your people have built over time.
At Collier Pickard, we map how the business actually runs so you leave with the full picture, no platform attached, and a blueprint document your team fully owns.

From £3,500

The Recommendation

The
Recommendation

Shortlists drawn up by a reseller tend to arrive at the platform they resell. Collier Pickard takes the Blueprint to the whole market, including platforms we don't implement, so the trade-offs are spelled out, the commercial case is tested, and your board gets a platform recommendation it can act on.

From £6,500

The Decision

The
Decision

Running a selection process properly takes weeks that nobody has. Collier Pickard manages the vendors, scores the options against what you actually need and checks the references, so you end up with one platform, one partner, and one contract ready to sign.

From £9,500

Doing the thinking properly can pay for itself. If we turn out to be the right people to build your system, the full cost of the Blueprint comes off the implementation.

We implement four platforms. That's exactly why you can trust the advice.

4 2

Creatio

No-code platform for businesses with processes too specific for off-the-shelf software.

3 2

Maximizer

Sales-led CRM for teams who need pipeline visibility without a long build.

5 2

Infor CRM SLX

Established CRM for businesses running complex operations across multiple sites.

Pipedrive Logo 1

Pipedrive

Straightforward sales CRM for smaller teams growing past spreadsheets.

Every consultancy calls itself independent, and most of them still recommend what they resell. At Collier Pickard the parts where we recommend a platform only happen when we’re not the ones building it, so the conflict is designed out, the shortlist can include Salesforce or HubSpot, and you don’t have to take our word for it.

The Proof

The English-Speaking Union (ESU) came to us after

two failed CRM projects.

ESU logo 1

Two failed implementations leave a team that doesn’t trust the system or the people selling it.

 

At Collier Pickard, we took ESU through this exact process, recommended Salesforce Nonprofit Cloud, and managed the delivery, so membership, events and finance run in one place and the whole team uses it.

 

Importantly: we don’t implement Salesforce.

  • Two roles’ worth of work saved through automation
  • One system the whole team uses, for the first time

Where to Start

Most first calls with a consultancy turn into a demo within ten minutes.

Ours doesn't.

We'll look at what's driving the CRM decision, where the uncertainty sits, and whether this is the right fit for you. If it isn't, we'll say so.

Book a free intro call

Or leave your details and we’ll be in touch within one business day.

Laurie Probert and Ollie Bartlett infront of Collier pickard Sign

Trusted by UK SMEs Across Industries

Why Choose Collier Pickard

Steve Robertson Laughing at Collier Pickard Meeting Room wide

Twenty-plus years of CRM decisions, and we've watched most of them fail for the same reasons.

Independent because of how we're structured, not because we say so. The parts where we recommend a platform only happen when we're not the ones building it.

Over 150 years of CRM experience across the team. One consultant has been doing this for 40 years, another for 31.

600+ implementations delivered. We've seen what goes wrong before it goes wrong.

Everything we produce is yours. Take it to us, to another partner, or to any vendor you like.

Ready to get the decision right?

The first conversation is free, and it’s about your business.

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