Collier Pickard Comment: Nucleus Research on Creatio CRM’s Total Cost of Ownership

Nucleus Research’s recent report provides timely, data-backed insights into why more organisations are turning to Creatio, with a focus on total cost of ownership (TCO), speed to value, and integration strength. Based on customer interviews, the study highlights that businesses switching to Creatio achieved a 37% reduction in technology costs, a 70% faster implementation timeline, and marked gains in agility – including faster lead response times and reduced manual effort across teams.

What I found particularly valuable about this research is how clearly it connects no-code flexibility to measurable business impact. The report doesn’t just highlight cost savings on paper – it explains how avoiding the hidden expenses of developer-heavy systems delivers sustainable ROI.

This perfectly aligns with what we at Collier Pickard have witnessed firsthand over years of CRM implementations:

  • Faster implementation times resonate strongly, particularly when migrating from more rigid legacy systems.
  • As experienced implementers, we consistently see how Creatio’s no-code capabilities empower businesses. 
  • It reduces a reliance on developers (coding) by enabling subject matter experts – the tech-savvy people within your team. 
  • That is, after all, the essence of ‘No-Code’ technology. 
  • And it drastically shortens customisation and enables greater flexibility to adapt to change. In turn, this reduces ongoing IT dependencies and costs. 
  • It’s not just about initial savings; it’s about building a sustainable, adaptable CRM future.

In a market where enterprises are under pressure to enhance operational agility while managing complexity, this research is well worth a read for any leadership team planning CRM transformation in 2025.

Download the Nucleus Research report on Creatio here.

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