Checklist for improving user adoption in CRM

I recently attended a psychology lecture at Manchester Met Uni. So what’s this got to do with user adoption in CRM? Well – the answer is “a lot”. Generating the right environment for the individuals in your CRM user community to change their behaviour and start using your CRM system effectively is no easy task. Many of us have the battle scars to prove that! So I’d like to share the lessons I learnt from the Manchester Met lecture and how to apply this piece of psychology to the world of CRM.

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Q&A video with Business Reporter: How CRM can grow your business

Once in a while you go through your archive of goodies and rediscover old gems that you feel deserve to be shared again. Back in December 2014, Alan Joenn (our Marketing Director) was interviewed by Business Reporter as part of their Small Business Panel Debates. It was filmed at The Telegraph studios in London, and it focuses on how businesses should turn to CRM to help their growth. Specifically, Alan talks about how managing your business through CRM is at the very heart of any successful growth strategy. Watch the video here:

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Infographic: What works, what doesn’t in CRM

In the business world, Customer Relationship Management systems can be effective tools to use for acquiring, developing and retaining customers and prospects. But, as with any other tool, it’s only as effective as the people using it – and how they use it. CRM, afterall, cannot be installed but, rather, it must be adopted. 

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How to define your business strategy before you select CRM software

One consistent element that runs through my blogs is the need for your CRM system to support your broader business strategy. If you look at any of our customer success stories, you will see that strategic vision is a key element in CRM success. I believe that without it, generating a Return on Investment (ROI) is almost impossible. So why doesn’t everyone approach CRM in this way? How can you get ahead of your competition and define your business strategy?

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How to select the right CRM software

You’ve thought about CRM, you’ve read about it, you’ve talked to your colleagues, you’ve built an understanding of the benefits that are on offer from successful CRM. And now it’s time to bite the bullet and select the right CRM software for your business. But caution is needed when selecting CRM software! Remember that now is the time to keep your focus and not become distracted by the bells and whistles on offer in the CRM software marketplace!

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