GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for

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Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can

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CRM seminar in London on 28th March

There’s only one reason to accept an invitation to a seminar these days – and that’s because there’s something of value to be learned … something which you cannot find online. So please join us at our seminar on Tuesday 28th March at Southwark Cathedral, near London Bridge.

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B2B Social Media Strategy: Keeping it Fun

The ways in which businesses communicate with their customers have changed significantly in recent years thanks to the advent of social media. Gone are the days where businesses are represented by corporate officials with squeaky-clean images: the market is now saturated with humanised brands that are controlled

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