Existing data and GDPR – what you need to know now

In previous blogs I have written about the need to get ready for GDPR (as I write this blog at the end of November 2017, there are less than 180 days left, including weekends and public holidays). If you think the earth was created in 7 days that may sound like plenty of time. However, the creation of the Heavens and Earth didn’t have to deal with legacy data. When I am working with our clients, the area that keeps marketing professionals and business owners awake at night are concerned with existing data. All that hard work building sales and

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Top 5 GDPR myths vs. the reality

In my last blog I introduced GDPR as the single biggest change to the way marketers can process data. I highlighted some useful resources and suggested some steps to build GDPR compliance into your CRM system. This time I thought I would attempt to quash some of the misconceptions around GDPR.

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GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for any and all businesses operating in the European Union. If you’re a CRM user and/or manager, here’s what you need to know.

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Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can become a real challenge slotting everything into place without dropping any balls. Having said that, we’ve just exhibited at The Business Show in London and I’d like to share some top tips for using CRM to help you get organised for such events.

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CRM seminar in London on 28th March

There’s only one reason to accept an invitation to a seminar these days – and that’s because there’s something of value to be learned … something which you cannot find online. So please join us at our seminar on Tuesday 28th March at Southwark Cathedral, near London Bridge. What will you learn that Google couldn’t find for you? You’ll learn something we call ‘The Truth about CRM’. 

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The marketing budget dilemma – how to spend it?

I remember the boom days of the ‘90s. Need more business? Then just spend more on advertising. Easy. There was a direct relationship between the two and (it seemed to me at the time) that whenever I asked for a bigger marketing budget, the answer was “yes, here you are”. But now we’re in a tougher market. Uncertain times. Today, my bigger marketing budget request is to cover the cost of investment in long range stuff. To move us further into a more Google-friendly approach in digital marketing. And the “yes, here you are” response has been replaced by “can’t you just sweat

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The Changing Face of Marketing: Investing in Marketing Technology

In the previous four blogs, we talked about how the role of the marketer has seen many changes over the past 10 years – and that the transformation continues at an even faster rate. With reference to The Economist Intelligence Unit’s 2015 report, which is based on a survey of 478 high-level marketing executives worldwide, marketers believe that change will occur in the following six ways:

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B2B Social Media Strategy: Keeping it Fun

The ways in which businesses communicate with their customers have changed significantly in recent years thanks to the advent of social media. Gone are the days where businesses are represented by corporate officials with squeaky-clean images: the market is now saturated with humanised brands that are controlled by plucky social media managers. In fact, not a day goes by where there isn’t a news story about the latest ‘burn’ dealt out by the people behind Tesco Mobile or ‘Tim’, a happy representative from Morrisons that revels in customers making fake complaints about poorly-sliced bread on Facebook. These posts then go

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The Changing Face of Marketing: Driving Revenues

The role of the marketer has seen many changes over the past ten years and it shows no sign of slowing. According to The Economist Intelligence Unit’s 2015 report, which is based on a survey of 478 high-level marketing executives worldwide, over 80% of the respondents believe that marketing needs to be restructured to improve the way it supports their businesses. What’s more, 29% say that this change is needed urgently.

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