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Posts Tagged Digital Marketing

Existing data and GDPR – what you need to know now

In previous blogs I have written about the need to get ready for GDPR (as I write this blog at the end of November 2017, there are less than 180 days left, including weekends and public holidays). If you think the earth was created in 7 days

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Top 5 GDPR myths vs. the reality

In my last blog I introduced GDPR as the single biggest change to the way marketers can process data. I highlighted some useful resources and suggested some steps to build GDPR compliance into your CRM system. This time I thought I would attempt to quash some of

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GDPR – What CRM users and managers need to know

In May 2018, data protection laws will change thanks to the introduction of a new directive from the European Union. This new ruling is called the General Data Protection Regulation (GDPR). The new directive aims to streamline data protection by bringing a standard practice into place for

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Trade shows: how can your CRM system help you get organised?

I have a confession to make – I’m not a huge fan of doing trade shows, or exhibitions as we also call them. There is always a ton of stuff to prepare, organise, execute and follow up on… and it’s not because I’m work-shy, but it can

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CRM seminar in London on 28th March

There’s only one reason to accept an invitation to a seminar these days – and that’s because there’s something of value to be learned … something which you cannot find online. So please join us at our seminar on Tuesday 28th March at Southwark Cathedral, near London Bridge.

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The marketing budget dilemma – how to spend it?

I remember the boom days of the ‘90s. Need more business? Then just spend more on advertising. Easy. There was a direct relationship between the two and (it seemed to me at the time) that whenever I asked for a bigger marketing budget, the answer was “yes, here

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The Changing Face of Marketing: Investing in Marketing Technology

In the previous four blogs, we talked about how the role of the marketer has seen many changes over the past 10 years – and that the transformation continues at an even faster rate. With reference to The Economist Intelligence Unit’s 2015 report, which is based on

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B2B Social Media Strategy: Keeping it Fun

The ways in which businesses communicate with their customers have changed significantly in recent years thanks to the advent of social media. Gone are the days where businesses are represented by corporate officials with squeaky-clean images: the market is now saturated with humanised brands that are controlled

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The Changing Face of Marketing: Driving Revenues

The role of the marketer has seen many changes over the past ten years and it shows no sign of slowing. According to The Economist Intelligence Unit’s 2015 report, which is based on a survey of 478 high-level marketing executives worldwide, over 80% of the respondents believe

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Webinar: How To Make Digital Marketing Work For You

Webinar: How To Make Digital Marketing Work For You Yesterday we posted some top tips from our recent presentation to the PM Forum regional meeting held at the offices of Cobbetts. Since that presentation was made we have run it again as a webinar which is now

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410