How a No-Code CRM platform can help improve customer experience

I had the pleasure of delivering a practical speech with this title at the Creatio No-Code Revolution, part of their ‘Accelerate’ series of online global events. The title ‘How a No-Code CRM platform can help improve customer experience (CX)’ made it easy to break the speech into logical sessions (No-Code, CRM, CX), however, the underlying theme of the speech was the three key aspects of successful CRM and CX … process, process and process.

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What’s new in 2019? A look at what’s around the corner

One quarter down and 3 to go! It looks like very little of what we need to worry about as business leaders in 2019 will be technology-based. GDPR seems to have become yesterday’s issue, and gone are the ways of the millennium bug. Artificial Intelligence is still generating more piles of marketing hype than piles of actual cash, and despite the emergence of companies like Wibson https://wibson.org/ most of us give away our data for free. Whether you are for or against Brexit, it promises to create a significant number of challenges. So what do our clients think? Since taking

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Updated CRM and CX eBook

If you’ve been following our blogs, you’ll have noticed that we’ve been covering the subject of Customer Experience (CX) recently. Why? Well, consider these current trends: Gartner predicts that 89% of marketers will view CX to be their primary differentiator. According to Forrester, 72% of businesses say that improving the customer experience is their top priority. So as we continually monitor and evaluate changes and trends in the marketplace, we have formed the opinion that CX defines strategy in customer engagement and positions businesses within the world of multi-media and technology. The mechanics of CX are centred on a “single version of the truth”

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CRM & CX – what’s the difference?

Here are two pieces of information from Gartner: CRM is one of the top ten search-terms on its website Customer experience (CX) has the second highest technology investment priority amongst CEOs. Furthermore, it’s not uncommon that organisations have several ongoing CRM and CX management projects in different departments. So what is the difference between CRM and CX? If both are ranked so high in importance by directors of companies, is there a danger of efforts being duplicated and investments being wasted?

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The changing face of Customer Experience

Can you remember a time when buying music involved a trip into town? Saturday morning and a visit to Woolworths to pick up the latest single, or album. Perhaps you even recall the joy of the album cover. Hours spent pouring over the artwork and lyrics. Today, if you or your children want to get hold of music, chances are the process involves… none of the above. So if something as simple as consumer access to 3 minutes of pop music has changed, what has happened to the ways we Acquire, Retain and Develop long term profitable customer relationships?

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