Checklist for improving user adoption in CRM

I recently attended a psychology lecture at Manchester Met Uni. So what’s this got to do with user adoption in CRM? Well – the answer is “a lot”. Generating the right environment for the individuals in your CRM user community to change their behaviour and start using

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How to reduce risk when choosing & implementing CRM

For many businesses, Customer Relationship Management, as a strategy, is considered the pinnacle of successful, sustainable and profitable long term operation. Effective execution of this strategy is supported by a piece of software to manage people, processes and business insights. But in a world of increasingly complicated

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I’ve been asked to research CRM options – where do I start?

Whether you’ve used a CRM system before or not, you may find yourself in the challenging position of investigating options for a CRM platform. But it’s so difficult! How do you start to understand the plethora of systems available, and why some could be more suitable than

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