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Posts Tagged CRM Strategy

It’s not just your sales team who should use CRM for business development – here’s why

The meaning of “Selling” has changed quite a bit over the last 10 years or so. If you tried to personify the word back in the ’00s, you’d probably think of a pushy car salesman who didn’t care about whether he had a car that was right for you,

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How to create happy customers for life with Customer Success

With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,

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How to make CRM succeed

In one of my previous blogs I mentioned that selecting the right CRM platform is not as important as you’d think in determining how successful your CRM journey will be. So given that this is the case, what SHOULD you be focussing on to ensure your business

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5 important CRM project start-up tasks

So you’ve identified what your CRM strategy is and you’ve been through a lengthy process of inviting various CRM suppliers to pitch a selection of products to your company. You’ve narrowed this list down based on how well this fits with your strategy and eventually decided on

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How to choose a CRM platform

We’ve all heard the question “which is the best CRM product?” – and it’s very easy to get hung up on this question. There are so many options, each with their advantages and disadvantages. Should you pick an off-the-shelf platform, which could be a cost effective choice

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6 Top tips for CRM in manufacturing

More and more manufacturing and engineering companies are turning to CRM to help improve aspects of their business. We have built the following list of top tips based on our experience of working with many companies in the manufacturing and engineering sector. CRM in manufacturing is different

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CRM for manufacturing

Over the past 12 months, CRM for manufacturing companies has become an important part of our work – both as CRM consultants and as CRM systems suppliers. CRM is undoubtedly something that manufacturers have paid too little attention, for too long. So what made the manufacturing sector

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How to define your business strategy before you select CRM software

One consistent element that runs through my blogs is the need for your CRM system to support your broader business strategy. If you look at any of our customer success stories, you will see that strategic vision is a key element in CRM success. I believe that

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Controlling your business with CRM

How in control do you feel? Do you have any worries? Do you know what everyone is doing? Do you know what is happening with your largest customers?

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CRM strategy vs. systems – what comes first?

If you’re looking for a CRM system, it’s easy to focus your research on CRM functionality, pricing, technical requirements, add-ons and all the bells and whistles that various systems have to offer. Whilst the question “which CRM technology is best for my business?” is indeed important, you

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410