I’ve been asked to research CRM options – where do I start?

Whether you’ve used a CRM system before or not, you may find yourself in the challenging position of investigating options for a CRM platform. But it’s so difficult! How do you start to understand the plethora of systems available, and why some could be more suitable than

Read more

It’s not just your sales team who should use CRM for business development – here’s why

The meaning of “Selling” has changed quite a bit over the last 10 years or so. If you tried to personify the word back in the ’00s, you’d probably think of a pushy car salesman who didn’t care about whether he had a car that was right for you,

Read more

How to create happy customers for life with Customer Success

With the alarming statistic that is costs 5 times as much to attract a new customer than keep an existing one, Customer Success is something all businesses should be looking into. So what exactly is Customer Success? According to the Customer Success Association, Customer Success “is a long-term,

Read more

5 important CRM project start-up tasks

So you’ve identified what your CRM strategy is and you’ve been through a lengthy process of inviting various CRM suppliers to pitch a selection of products to your company. You’ve narrowed this list down based on how well this fits with your strategy and eventually decided on

Read more