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Posts Tagged CRM for business

Visualising the bigger picture when selecting CRM software

There seems to be no shortage of “experts”, who, for a fee, will tell you what CRM software you should buy. Strangely, some of them are also able to sell you the very software they recommend! If you don’t want to be sold software but do need to

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Can B2B marketing follow the ‘specialist’ route?

M&S is a big name in retailing – home and clothing, and food. So why would I talk about Marks & Spencer when my business is clearly advising sales and marketing people about CRM in the B2B world? The answer lies in the nature of the changes

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From apprenticeship to CRM expert – a tale of talent and hard graft

If you’ve been working with the Collier Pickard team for any amount of time or you’ve been reading our blogs and news items, it’s likely you’ve heard my name being thrown around. I’ve been with the team for a little over 6 years now, the beginning of

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CRM market trends

I’ve been working with CRM for over 6 years now, and in that time the CRM market has changed tremendously, in almost every aspect. So what shifts have there been? What are the CRM market trends and what impact do these shifts have on me as a user and

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How to make CRM succeed

In one of my previous blogs I mentioned that selecting the right CRM platform is not as important as you’d think in determining how successful your CRM journey will be. So given that this is the case, what SHOULD you be focussing on to ensure your business

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Why is CRM failing?

For someone like me, with a passion for all things CRM, the latest news from Miller Heiman makes depressing reading. In their recent CSO Insights 2018 Buyer Preference Study they report that currently only 53% of sales representatives are meeting or exceeding their quota. So despite record

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How to choose a CRM platform

We’ve all heard the question “which is the best CRM product?” – and it’s very easy to get hung up on this question. There are so many options, each with their advantages and disadvantages. Should you pick an off-the-shelf platform, which could be a cost effective choice

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What is CRM? It’s not software!

Our Marketing Director, Alan Joenn, recently gave a presentation at The Business Show at the ExCel in London. His theme was “How CRM enables business growth”. The full video clip will be available later but for starters, we thought we’d show you short snippets, broken up into

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Q&A video with Business Reporter: How CRM can grow your business

Once in a while you go through your archive of goodies and rediscover old gems that you feel deserve to be shared again. Back in December 2014, Alan Joenn (our Marketing Director) was interviewed by Business Reporter as part of their Small Business Panel Debates. It was filmed at

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How will Brexit impact the CRM market?

The vote is cast, No.10 has changed hands, the markets are reacting – and now it’s time to get back to business. So how will Brexit impact the CRM market here in the UK? Here’s some considered opinion from the Collier Pickard team.

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410