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Posts Tagged CRM Blog

How to create and maintain CRM user buy-in

One of the major stumbling blocks in CRM implementations is getting people to actually use the CRM system. You might have bought the latest, all singing and all dancing bit of CRM software, and you might even have provided your staff with some training on how to

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Some do’s and don’ts for exhibition organisers

Exhibitions, trade shows and trade fairs: they all need a team of organisers to focus their attention on exhibitors – not just to sell the physical stand or space, but (more importantly) to engage with them and develop an ongoing, profitable relationship with them. They are, after

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What should I expect when asking for CRM advice?

Let’s start with a very old joke: A man is flying in a hot air balloon and realises he is lost. He reduces height and spots a man down below. He lowers the balloon further and shouts: “Excuse me, can you tell me where I am?” The

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CRM technical requirements – what are they?

The business has spoken. This year they want to implement a CRM solution. They need it to be live by the beginning of the new financial year. They have researched the market, created a shortlist, and now they just need you, the IT person, to “get it

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CRM manager – what’s in the job description?

If you have selected your new CRM platform, or have an existing system and want to get the best out of it, a CRM manager should be an essential hire. We consistently tell customers and prospects that, in our experience, every 50 users of your CRM system

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Infographic: CRM and data migration – what works, what doesn’t

Migrating data into your CRM system can be a straight-forward process if you have the right tools to do it for you. However, if done incorrectly, it could cost you time, money and a lot of aggrevation. This infographic highlights what works, what doesn’t when it comes

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When do you need CRM reporting, and when don’t you?

Throughout this site you will find information on CRM systems with a myriad of features that make them great “personal productivity tools”. The whole team at Collier Pickard is passionate about making CRM something that users will want to use. We love CRM that makes everyday tasks

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CRM business intelligence – then and now

Way back in 2009 we started talking about 3 aspects of CRM. We like to think that we were in at the birth of a modern view that CRM includes:

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How to manage CRM data integrity

Accurate data is just one cog in the mechanics of a CRM system, but it’s a very important one: ‘dirty’ data leads to incorrectly targeted marketing campaigns, embarrassed team members and frustrated customers. It is therefore vital that you have a system in place that ensures your

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What does Operational CRM mean in 2016?

Over the past few years, what has changed in the world of Operational CRM? As the CRM market continues to evolve, much of the development concentrates on Analytical and Social CRM tools. If you follow major CRM players, as we do, you could be forgiven for thinking

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
TN14 6AB
United Kingdom

t: +44 (0)1959 560410