AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

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Top CRM trends in 2021

Reading Time: 2min40s This time last year I penned a blog looking at how CRM changed over the preceding decade. A whimsical look at the music, movies and CRM product trends that brought us to the dawn of a new decade in CRM. I predicted the top trend for 2020 as “Low-Code / No-Code – Everyone a developer”.  So did anything happen in 2020? Anything that might change that prediction?

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Post-Covid Selling – News and Updates

Reading Time: 2min00s A few months ago, we started to share with you our vision of Post-Covid Selling. We believe that driven by changes in the way buyers and sellers interact, companies need to change both behaviours and CRM tools to survive and thrive. So how has the rest of the industry responded, and how should your business adapt and change in 2021?

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Small Business CRM and what’s in it for you

Reading Time: 1min40s Your customer relationship management software (CRM) can provide your small business with a variety of different tools that can help you improve your bottom line and monitor conversions. However, many companies miss out on the full benefits when using it merely as a database of customer contact information because the benefits of CRM software extend much farther than that.

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Post-Covid Selling: Don’t Micromanage

While thinking about Post-Covid Selling, I read an article in Forbes where Laurel Farrer writes an interesting column: 12 Signs of a Virtual Micromanager. The article has a great checklist that any manager can use for self-assessment; ask yourself “Am I micromanaging my remote workers as a result of coronavirus changes?” The article concludes with good advice on how to empower your remote workers to do the job that you hired them to do whilst working from home.

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CRM lessons from the pandemic

What can businesses learn from the changes triggered by the pandemic? Beyond the wholesale move to home working, are there trends that businesses can identify and adopt to speed up the recovery? Every article that I have read talking about the “New Normal” of socially distanced business has missed out practical steps that could support planning for the future. Can we apply our years of CRM experience to help you leverage technology, and drive the changes needed? So, here they are, our CRM lessons from the pandemic:

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COVID-19: What will the “new normal” look like?

How many new businesses will start in 2020? Many existing businesses are struggling to deal with high fixed costs and sales that virtually disappeared in the second quarter. This squeeze from COVID-19 has created opportunities for new start-ups who are better able to focus on customer needs. If you are starting a new business, how do you create something that is ready for the “new normal”?

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A More Human Response to COVID-19

Navigating the list of measures proposed by the government to support businesses can be a time-consuming endeavour. Keeping a constant eye on cash flow and a shrinking sales pipeline is exhausting. It would be understandable if in the current febrile climate we focussed on business issues at the expense of our people. The government Every Mind Matters initiative provides resources to help everyone in these challenging times.

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How should business leaders respond to the COVID-19 crisis?

Spoiler alert! If you are expecting an article filled with assertions that this is a great time to sell – you will be disappointed. Equally, this is not a doom and gloom piece predicting the end of times. It is a personal reflection on the current situation and how business leaders can respond.

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