AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

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Top CRM trends in 2021

Reading Time: 2min40s This time last year I penned a blog looking at how CRM changed over the preceding decade. A whimsical look at the music, movies and CRM product trends that brought us to the dawn of a new decade in CRM. I predicted the top trend for 2020 as “Low-Code / No-Code – Everyone a developer”.  So did anything happen in 2020? Anything that might change that prediction?

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Post-Covid Selling – News and Updates

Reading Time: 2min00s A few months ago, we started to share with you our vision of Post-Covid Selling. We believe that driven by changes in the way buyers and sellers interact, companies need to change both behaviours and CRM tools to survive and thrive. So how has the rest of the industry responded, and how should your business adapt and change in 2021?

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Small Business CRM and what’s in it for you

Reading Time: 1min40s Your customer relationship management software (CRM) can provide your small business with a variety of different tools that can help you improve your bottom line and monitor conversions. However, many companies miss out on the full benefits when using it merely as a database of customer contact information because the benefits of CRM software extend much farther than that.

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CRM and Artificial Intelligence (AI)

I’m involved with two projects at the moment that are wildly different. But they have something in common. They are both using CRM to deliver Artificial Intelligence (AI) into business processes. Most importantly, they are using CRM to deliver AI into business processes at very low cost. And that’s the point of this article.

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Maximizer Sales CRM: Client Retention

We have now come to the final article in a series of 3 pieces that I have written exploring how Maximizer CRM is used as a sales tool. In the previous articles, I detailed how the system will aid a business in client acquisition and development and the last aspect that needs detailing is client retention.

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Post-Covid Selling: Don’t Micromanage

While thinking about Post-Covid Selling, I read an article in Forbes where Laurel Farrer writes an interesting column: 12 Signs of a Virtual Micromanager. The article has a great checklist that any manager can use for self-assessment; ask yourself “Am I micromanaging my remote workers as a result of coronavirus changes?” The article concludes with good advice on how to empower your remote workers to do the job that you hired them to do whilst working from home.

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Maximizer Sales CRM: Client Acquisition

This article on client acquisition is the first in a series of three articles that looks at how Maximizer CRM is used as a sales tool. After the shock of recent events across the globe, businesses are now looking to position themselves as best they can to take every opportunity to boost themselves through the recovery.

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Post-Covid Selling: Top Tips

Charlotte Rogers wrote an article in Marketing Week. She quoted Nina Bibby, the CMO at O2. “The post-lockdown phase will be defined by effectiveness and ensuring that every £1 of investment counts to the greatest extent.” Great comment. She goes on to say “In the post-Covid world it’s going to be really important to understand and optimise what drives value in the short and long-term. We use modelling to optimise our media investment strategically and we use it for each quarter and each campaign.” So why would a CRM consultant find these comments from a top marketer of great interest?

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