Mid-Market Systems

Mid-market systems for marketing automation are all cloud-based subscription services. Two of the best known names – Exact Target and Pardot – have been acquired by Salesforce and are fully integrated with that platform. This leaves the mid-market open for independent players to offer diverse and rich functionality for your digital marketing team.

Three areas to consider in this area are: outbound marketing functions, inbound marketing logic, and CRM integration. In this section of our web site we have profiled:


Act-On – good quality all-rounders with outbound and inbound scope.

HubSpot Marketing Automation Platform

Hubspot – strong content management and inbound functions.


Salesfusion – good all-rounder with close coupling to Infor CRM.