Maximizer CRM and the Chemical Industry

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Title ImageCRM is crucial in all business sectors, this essential tool drives client acquisition, solidifies client development and bolsters client retention. Recently the team at Collier Pickard have deployed Maximizer CRM into the Chemical Industry and I wanted to use this article to detail some of the important elements that have made these deployments so successful. So, here is everything you need to know about Chemical Industry CRM.

Fragmented Data

One of the challenges often experienced in businesses that don’t have a CRM system is that there is no single version of the truth. You may be wondering what I mean by that, let’s drill down a bit. Data that is spread across multiple sources or trapped in silos is of no real use to a business, although the data may be accurate, the time needed to consolidate that data for it to be useful is a massive hindrance. Maximizer CRM is a platform that will consolidate fragmented data and ensures that data is utilized effectively whether the goal is client acquisition, development or retention.

Pipeline Management

Once you have built that single version of the truth the rest of a business’s core functions become almost effortless. The tracking of opportunities from lead to close becomes extremely accurate. Sales managers and their teams use Maximizer CRM to stay on top critical elements such as conversations, appointments, key documents, potential revenues etc. Examples of these elements in the Chemical Industry are not limited to but include:

• Sample tracking
• Expiry dates
• SDS and TDS documentation
• Direct or distributor sales
‚Ä¢ Forecasting & KPI’s

Reporting: Forecasts and KPI’s

Consolidated data when managed efficiently through a sales pipeline makes the process of reporting an absolute breeze. Maximizer CRM has some very powerful reporting tools like dashboards that can be set up at any user level to accurately reflect the status of the sales pipeline. Having access to this live data ensures that management teams have a finger on the pulse of the business and can act immediately. Dashboards don’t only operate as a short reporting tool but can be configured to monitor the data over certain periods so that the tracking of KPI’s is also effortless. This means that at any stage during a business’s financial year, strategies can be re-worked ensuring that the business achieves the goals set for any given period of time.

Non-Compliance

For the Chemical industry, a big part of retaining a client base rests on the businesses ability to manage non-compliance. Using the customer service module in Maximizer to track compliance issues ensures that problems are dealt with quickly. Every phone call, appointment and document pertaining to engagements whilst managing the situation are stored neatly against the client’s record in Maximizer.

Maximizer CRM

The best CRM systems on the market today need to be able to mould themselves around and into a business’s core functions. Maximizer CRM offers all the key modules necessary to do this. Modules for Marketing, Sales, Customer Service, Contact Management and Reporting are all available at a single, affordable price point.

Myself and the team at Collier Pickard use our vast experience of CRM in a multitude of business sectors to drive return on investment by focussing on best practice and user adoption. Initial consultations are absolutely free so if you need us, please contact our sales team immediately.

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