Marketing automation means different things to different people – from bulk emailing to full forensic analysis of website traffic … plus some lead generation and lead scoring in between.
So how do you decide what’s right for your business? The answer is to look at your customer engagement plans (your CX strategy) and pick technology which makes it easier for people to perform their roles well and deliver against your plans.
In this section of our website you’ll find information about inbound marketing – a strategy for “getting found” on the web – along with tools for email marketing, mid-market systems and all-in-one marketing systems. Sometimes it’s best to separate your CRM database and your marketing tools; sometimes it’s better to have them blended together in an all-in-one approach. If you would like to talk this through, then get in touch and we’ll be pleased to help you.