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HubSpot Marketing Automation Platform

HubSpot

All-in-One Inbound Marketing Software

HubSpot’s inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation and more. Use HubSpot’s Inbound Marketing software to consistently generate more visits, leads, and customers.

Why we recommend HubSpot

HubSpot provides a complete raft of marketing automation features enabling companies to conduct effective marketing campaigns in one system alone. Its numerous integration options with CRM and other core applications make it a valuable part of the CRM world. HubSpot’s focus on Inbound Marketing rather than just marketing automation also make it stand out among the ranks of marketing software systems that are available today, as it helps businesses attract new prospects as well as helping convert them to customers.

Price

From £140.00 per month.

HubSpot Marketing Automation Platform
HubSpot Analytics

Key Features

HubSpot BloggingBlogging

Create remarkable content and help your business get found with easy to use blogging software seamlessly integrated with SEO and social media.

Develop and integrate CRMSEO & Site Builder

Improve your website’s rankings in the search engines or build a new, optimised website within HubSpot using intuitive page design and search engine optimisation tools.

Lead ManagementLead Management

Segment leads based on their activity across your site and other channels. HubSpot brings data from every touchpoint with your leads into one clean view.

Social MediaSocial Media

HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritise your responses, and delivers real social ROI.

CRM your WayLanding Pages

Create pages that improve conversions and generate leads. HubSpot landing pages let you show different segments content based on their interests.

Calls to actionCalls-to-Action

Change offers instantly based on who’s viewing them. Build custom, dynamic calls-to-action and drive conversions by testing what works and what doesn’t.

Marketing AutomationMarketing Automation

Use marketing automation to trigger timed follow up emails to your contacts. Build a pipeline of new, engaged contacts to nurture with quality, relevant content.

HubSpot EmailsEmail

Personalise your emails with any field from your marketing database. With HubSpot’s email tool you never have to import or export a CSV file again.

Understand your businessAnalytics

See which traffic sources are generating the most leads, how you compare with your competitors and more with centralised results and an easy-to-use interface.

Basic

Pro

Enterprise

£165 per month

“An entry tool for those new to inbound marketing”

100 Contacts

+ £80/mo per 1K extra

Tools for content creation

Content optimisation

Email marketing

Social media suite

Analytics dashboard

And more

£655 per month

“An integrated solution for professional marketers”

1,000 Contacts

+ £42/mo per 1K extra

Everything in Basic, plus

Marketing Automation

Nurturing

Workflows

Smart content

A/B testing

And more

£1,960 per month

“An advanced marketing automation platform for marketing teams”

10,000 Contacts

+ £8/mo per 1K extra

Everything in Pro, plus:

Numerous reporting

Predictive lead scoring

Event automation triggers

Event-based segmentation

And more

HubSpot Social Data

Don’t interrupt buyers, attract them.

Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with landing pages, calls to action, personalised email and a personalised website. That’s how you market to humans. That’s inbound marketing.

– HubSpot

At a Glance

Modules

Blogging

HubSpot Blogging BlueprintThere are a lot of tools out there to help you convert leads, but what about helping leads find you to begin with? HubSpot blogging software helps you rank on search engines and attract quality leads for your business. In fact last year, businesses that used HubSpot saw their traffic increase by more than 2.5 times.

  • SEO without Plugins
    No plug-ins or add-ons, HubSpot blog has search engine optimisation built right in. Get as-you-type instructions for how to improve your content for search.
  • Convert your Readers
    There’s no use generating traffic if you can’t convert it. Use HubSpot CTAs to attach your blog posts to a landing page and convert those dedicated readers into lead.
  • Customise Emails
    Because HubSpot integrates all of your marketing tools, you can create and customise subscriber emails all from one place. Then use analytics to measure it all.

Search Engine Optimisation (SEO)

HubSpot SEOMost SEO tools are stand-alone requiring you to conduct research in a silo and remember to prioritise certain keywords in your website and blog. Because HubSpot is an all-in-one platform, your SEO recommendations live right along-side of your content tools, you can quickly and smartly act upon your high-priority keywords.

  • Native SEO
    Search for SEO tools today and you’ll find a myriad of plug-ins. It can be tough to separate the good from the out-dated. With HubSpot, SEO features are native and maintained so you don’t have to think about it.
  • As-You-Type Advice
    You don’t have to know anything about SEO to rank well with HubSpot. As you create blog posts, HubSpot will give you as-you-type advice to improve the content you’re creating so it’s optimised to rank well in search results.
  • Stay Up-to-Date
    Search algorithms are ever-evolving. So is HubSpot. Our in-house experts will help you set your first SEO strategy and our software, with Google+ integration and mobile optimized pages, will keep your strategy current.

Social Media

HubSpot Social MediaYou want to know what your customers and leads are saying about you on social media. But how do you know who’s who? HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritise your responses, and delivers real social ROI. It’s the context you need to stop wasting time with impersonal connections and disconnected conversations.

  • Tied into a Contact Database
    People are more than their Twitter handles. In HubSpot, you can see someone’s entire history with your company, from page views to email opens to customer-status.
  • Return on Investment
    Because HubSpot integrates all of your marketing analytics and CRM, you can finally see the number of leads and customers social media is generating for your company.
  • Integrated
    Having all of your content, reports and contacts integrated into the same system streamlines publishing and makes reporting more comprehensive.

Site Builder

HubSpot Site BuilderYou want a Content Management System that makes it easy to publish content. That’s a given. But what about one that enables you to do more with the content you publish? HubSpot’s CMS ties your content into a full-funnel marketing system, optimises it for search, adjusts to mobile, and even allows you to tailor your website to different visitors.

  • Integrate with all your Marketing Channels
    HubSpot is a full-funnel marketing platform. That means all of your tools are in one place, working together, so your customers get a seamless experience from email to social to web.
  • Mobile Optimised
    Many CMS tools today require special templates or additional coding to optimise for mobile. HubSpot was built using responsive design, so your content will look right on any device.
  • Personalised to Each Viewer
    Most websites treat everyone the same. At the professional and enterprise levels, HubSpot comes with Smart Content, a feature that enables you to personalise your content to different visitors.

Lead Management

HubSpot Lead ManagementSay goodbye to disconnected tools and disparate databases. HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

  • See the Whole Picture for Every Lead
    HubSpot’s contacts database draws details from every touchpoint between your leads and your brand, and organises them all for you in one place.
  • Built with Marketers and Sales Reps in Mind
    With Contacts, marketers can segment, score, and market to leads easily. Sales reps can see every touchpoint between a lead and your company.
  • Integrates with Every Tool you Use
    Integrate with Salesforce and other popular tools like GoToWebinar and Wistia with ease. You can build custom integrations based on your specific needs.

Landing Pages

HubSpot Landing PagesAll landing pages are used to convert visitors into leads, but how about making that experience more personal? HubSpot landing pages allow you to show different segments content based on their interest or lifecycle stage. The result? Higher conversions and delighted visitors.

  • Make Content More Personal
    Customise your content based on information you have gathered about your audience. Find out more information using forms that never ask the same question twice.
  • Create Landing Pages in Seconds
    Build landing pages in a few easy steps without any code. With drag-and-drop templates, HubSpot landing pages make it easy to change your structure and design.
  • Test Early, Test Often
    No need to second guess what works on your landing pages. A/B test every element of the page to figure out how to drive higher conversion rates.

Calls-to-Action

HubSpot Calls-to-ActionEasily build custom, dynamic calls-to-action inside HubSpot. Drive more conversions by testing what works and ditching what doesn’t. No software or design experience needed to create great calls-to-action. Use Smart CTAs to show different buttons to different viewers based on what they care about most.

  • Convert
    CTAs are the gateways to your landing pages. Just as you do your offers, forms, and landing pages, you should personalise your CTAs so they speak to what each visitor cares about most.
  • Close
    Use HubSpot’s Smart CTAs to appeal to specific persona types. Nurture leads with smart content, and give prospects the chance to speak to sales people at precisely the right time.
  • Delight
    By now, you already have quite a bit of information about your customers. Use that information to create Smart CTAs that direct your customers to offers that speak to their unique needs.

Microsoft Products

HubSpot Marketing AutomationMarketing automation is a powerful tool, but it’s only one part of your marketing machine. With HubSpot’s interconnected tools, you can build a pipeline of new, engaged contacts, nurture them with quality content at exactly the right time and place, empowering your sales team to act when its most relevant.

Goals not Branches
Too many marketing automation campaigns look like a tangled mess of branches. Instead of only focusing on arbitrary email opens and clicks, HubSpot graduates your leads from a campaign the moment they achieve a new status.

More than Email
HubSpot Workflows can accomplish so much more than just sending emails to prospects. You can use HubSpot to send internal notifications, score leads, and even personalise the content on your website to each viewer.

Grow your List
You can upload a list into any marketing automation tool, but what happens when that list runs low or the addresses erode? HubSpot is a full-funnel marketing platform. We give you tools to grow your list in addition to sending to it.

Email Marketing

HubSpot Email MarketingMost email software only allows you to upload a list and send to it. Because it’s integrated with lead generation tools, HubSpot helps you attract new subscribers and grow your list over time. Even better? Using personalisation features and marketing automation, you can ensure that your emails match the unique interests of each recipient.

  • Grow your List
    There’s more to emailing than broadcasting out to a static email list. HubSpot gives you the tools to actually attract new subscribers.
  • Integrated Analytics
    No more exporting and merging data. With HubSpot, email metrics are fully integrated into the rest of your marketing analytics.
  • Personalisation
    Segment your lists based on up to 1000 different criteria and personalise everything about your emails from sender to message.

Analytics

HubSpot Analytics ReportsImproving and optimising your marketing starts with understanding your marketing data. With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content and website traffic – all in one platform.

  • Focuses on People
    People matter in marketing, not anonymous page views. HubSpot gives you context on your contacts with data-rich, individual profiles, and complete database reporting.
  • Integrated Analytics
    Our platform wouldn’t be complete without integrated analytics for your funnel. With HubSpot, you can see all of your marketing channels and their individual performance.
  • Revenue Reporting
    Find out which marketing activities lead to revenue for your company. Use HubSpot to segment your data based on any property and relate it back to revenue.

CRM Integrations

Combining HubSpot and CRM

As a leading marketing automation system, HubSpot works well with a number of CRM systems, through native and third party integrations including:

 

  • About Collier Pickard

    Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

    Head Office

    Collier Pickard Limited
    The Old Calf House
    Chevening Road
    Sundridge
    Kent
    TN14 6AB
    United Kingdom

    t: +44 (0)1959 560410