Marketing automation empowering you to grow your business
Over 14 million people worldwide use MailChimp to help them grow and develop their businesses – on their own terms. Its powerful features and extensive integration capabilities mean personalised email campaigns and automated messages can be sent that are best suited to your business model.
Getting the right message to the right people is key. By using custom forms, you can capture relevant information and create unique subscriber profiles to help you track their activities and preferences. Segment your mailing list and create targeted groups to ensure your emails are sent to the right people.
MailChimp’s automation workflows allow you to send a targeted series of emails when prompted by triggers such as a date, event or activity – making it easy to follow up on enquiries, welcome new customers, re-engage with inactive subscribers, send reminders and so forth.
But there are so many things to consider when you send an email – MailChimp makes sure you’ve got all bases covered. So whether it’s managing bounce-rates, whitelists, authentication procedures, or even abuse prevention initiatives, MailChimp’s advanced delivery infrastructure will ensure your emails get delivered correctly.
Monitor your email activities through A/B testing and reports – review individual campaigns to track your performance and engagement levels; gauge your audience growth and behavioural trends; get quick overviews on your account dashboard – and much more. With valuable information at your fingertips, you can continuously fine-tune and improve your campaigns.
Connect MailChimp to your social networks, such as Twitter and Facebook, and automatically post your email campaigns on these networks. Place social buttons such as Tweet This or Like in your emails so that your readers can easily share your message. Additionally, with MailChimp’s Social Profiles, you can layer your mailing lists with social data so that you can get a rich insight into who your subscribers are. Find out who your most loyal followers are, and target the influential subscribers.