Email marketing is a generic term which covers a wide range of topics:
- Bulk mail sent to a list of contacts, like a newsletter
- Bulk mail sent with conditional content, based on contact preferences
- Bulk mail sent with tracked links to landing pages or specific content on web pages
- Selective mail sent based on contact profiles
- Selective mail sent based on data events or triggers
Tracking from email marketing will include open, unique open, share, soft bounce, hard bounce, unsubscribe, and click-through – to one or several locations.
Whichever way you organise your email marketing you’ll be trying to create a “closed loop” back to your CRM data. This creates the opportunity to refine future actions – based on previous outcomes. The data you compile from the closed loop marketing will help you send relevant information only.
Relevance is key to your success in event acceptances, sales generation, contract renewals, attrition rate reduction … or other metrics you might use within your business development approach.
We offer a portfolio of email marketing tools – so depending on what your business goals are, we can help you select the right product to meet these objectives.
MailChimp is used by over 14 million people worldwide to help them grow and develop their businesses. Its extensive features and powerful integration capabilities mean you can send personalised email campaigns and automated messages that suit your business model.
dotmailer is an advanced, flexible and intuitive email marketing software that is used by over 20,000 marketers worldwide. With a range of features such as triggered emails, dynamic content, social media and CRM integration, dotmailer offers you all that you need from an email marketing software.
Outlook is not only well-known – it is also a prolific email tool for businesses. Make it even more powerful by integrating it with your CRM system, so that you never lose track of vital email trails and good customer relationships.
Gmail is growing in popularity as an email marketing tool for small businesses, so being able to do email campaigns effectively within this popular platform may just be what you need to efficiently execute successful marketing interactions.