What’s Changed in the Last 15 Years of CRM?

What’s Changed in the Last 15 Years of CRM? Whether your musical choice was Wonderwall or Wannabe, 1996 was a great year. Buzz Lightyear promised infinity and beyond, Microsoft promised that their new version of Windows was just around the corner, and some go-ahead individuals were talking about the internet, and how it may have a future – despite the cynics’ view that it was just a flash in the pan. In what was to become the CRM world, Contact Management Systems were selling well, though they didn’t have (or even need) fields for web or email addresses.

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CRM Maturity – Making it Easier to Run Your Business with CRM

Making it Easier to Run Your Business with CRM CRM Maturity is a measure of the way customer-focused information is handled within your business. The greater the maturity, the easier it is for your organisation to focus on doing the right things for the customer at the right time. And CRM technology helps. People at Collier Pickard talk about CRM Maturity. But what does it mean?

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