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CRM Insights Blog

What is CRM?

What is CRM? CRM (Customer relationship management or Client Relationship Management) is a highly adopted strategy for managing an organisations interactions with customers, clients and sales prospects. The overall goals are to acquire, develop and retain clients.

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KPI Best Practice: Are your KPIs Hygienic?

KPI Best Practice: Are your KPIs Hygienic? An article in CRM Management magazine some time ago highlighted the term “hygienic KPIs”. This was defined as “how good you are at using the application”.

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The 3 Key CRM Cloud Computing Options

The 3 Key CRM Cloud Computing Options Hardly a day seems to go by without a software vendor launching their product offerings into the cloud. Everyone from Microsoft to the smallest independent software house seems desperate to nail their colours to a cloud, often with predictably limited

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When is CRM not CRM?

When is CRM not CRM? When you have more than one version of the truth!

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Keep Taking the Tablets – Tablet Computers and CRM

Keep Taking the Tablets – Tablet Computers and CRM Unless you’ve been asleep for the past year or so, you can’t fail to have noticed the spread of tablet computers – led by Apple. It seems that everyone wants an iPad. Steve Jobs called it “the most

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QliKView Qonnections 2011 Review

April 2011: Normal high 84oF. Rainfall low. Sony Ericsson Open Tennis Tournament. Miami Beach Festival of Arts. And the QlikTech Global Partners Summit.

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What’s Changed in the Last 15 Years of CRM?

What’s Changed in the Last 15 Years of CRM? Whether your musical choice was Wonderwall or Wannabe, 1996 was a great year. Buzz Lightyear promised infinity and beyond, Microsoft promised that their new version of Windows was just around the corner, and some go-ahead individuals were talking

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CRM Maturity – Making it Easier to Run Your Business with CRM

Making it Easier to Run Your Business with CRM CRM Maturity is a measure of the way customer-focused information is handled within your business. The greater the maturity, the easier it is for your organisation to focus on doing the right things for the customer at the

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
Sundridge
Kent
TN14 6AB
United Kingdom

t: +44 (0)1959 560410