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CRM Insights Blog

What is Analytical CRM?

What is Analytical CRM? I was talking to one of my colleagues the other day – technical guy – and he told me that he now had the answer the question “How long is a piece of string?” This is a particularly important issue for Steve because

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The changing face of CRM – What is Operational CRM?

The changing face of CRM – What is Operational CRM? I was asked to write a piece on Operational CRM. “What do you mean”, I said. “You know – the fact that customer information is spread across many systems within an organisation and therefore Operational CRM has

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CRM For Law Firms – What is it and why is it important?

CRM For Law Firms – What is it and why is it important? When trying to describe CRM for law firms, it is simpler to start with what it is not. It is not Customer Relationship Management.

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CRM and Social Media – Building Better Relationships

CRM and Social Media – Building Better Relationships Those above a certain age will no doubt recall when a “friend” was more than a contact on a social networking site. Friendships and relationships were built over many years. They involved the development of trust and acceptance, many

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What is CRM?

What is CRM? CRM (Customer relationship management or Client Relationship Management) is a highly adopted strategy for managing an organisations interactions with customers, clients and sales prospects. The overall goals are to acquire, develop and retain clients.

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KPI Best Practice: Are your KPIs Hygienic?

KPI Best Practice: Are your KPIs Hygienic? An article in CRM Management magazine some time ago highlighted the term “hygienic KPIs”. This was defined as “how good you are at using the application”.

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The 3 Key CRM Cloud Computing Options

The 3 Key CRM Cloud Computing Options Hardly a day seems to go by without a software vendor launching their product offerings into the cloud. Everyone from Microsoft to the smallest independent software house seems desperate to nail their colours to a cloud, often with predictably limited

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When is CRM not CRM?

When is CRM not CRM? When you have more than one version of the truth!

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Keep Taking the Tablets – Tablet Computers and CRM

Keep Taking the Tablets – Tablet Computers and CRM Unless you’ve been asleep for the past year or so, you can’t fail to have noticed the spread of tablet computers – led by Apple. It seems that everyone wants an iPad. Steve Jobs called it “the most

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QliKView Qonnections 2011 Review

April 2011: Normal high 84oF. Rainfall low. Sony Ericsson Open Tennis Tournament. Miami Beach Festival of Arts. And the QlikTech Global Partners Summit.

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About Collier Pickard

Collier Pickard has been trading since 2004. The core team, however, has been together for more than 20 years – which means we have a great deal of experience as an independent CRM consultancy.

Head Office

Collier Pickard Limited
The Old Calf House
Chevening Road
Sundridge
Kent
TN14 6AB
United Kingdom

t: +44 (0)1959 560410