What is Creatio and Why Should You Care?

What is Creatio and Why Should You Care Title ImageYou might have seen mention of Creatio on our website, or elsewhere in the world of CRM, but why should you care? We’ll start with the basics.

Creatio: The Basics

Creatio is a global software company specialising in low-code, process automation, and customer relationship management (CRM). Creatio provides the world’s leading No-Code/Low-Code Platform for process management and CRM. Seemingly from nowhere, Creatio worked its way up the CRM ladder to take its place with the big dogs.

Creatio has taken the approach that CRM is a given, where it differentiates itself from the pack is with its industry-leading low code solution – Studio. Studio allows businesses to automate any of their internal processes within minutes via drag and drop rules-based interface (yes, it’s as simple as that).

Their product is a low-code CRM system that is scalable and flexible, offering both Web-based and Cloud-based deployment options, which will help your SMB to grow or keep your Enterprise growing.

Creatio: Citizen Developers

It’s products allow organisations to accelerate their transformations due to the platform’s unique synergy between low-code, visual workflows, and CRM. By expanding Creatio’s platforms’ low-code process automation capabilities, it also delivered a powerful message around their concept of “everybody’s a developer”.

The idea behind ‘Citizen Developers’ is that anyone can create an automated business process, workflow or even an application without using any code. Using Creatio users can construct a variety of business applications, from consumer-facing apps to interfaces with third-party solutions, such as customer engagement apps, operational efficiency optimization apps, UI, data model and business logic, AI-based solutions, and more.

What about the rest?

As well as Studio, there are also three CRM modules – Sales Creatio, Marketing Creatio, and Service Creatio – aptly named because each module is aimed at the three key departments within any business.

  • Sales has all the functionality that any sales team requires. Address book, calendar, sales funnel tracking and all the analytics that comes with it.
  • Marketing has everything that any marketer will need on top of the functionality provided by Sales Creatio – email campaigns, website tracking, lead management and much more.
  • Service, just like the other two, has everything that any customer service team will need service catalogues, request management, self-service portal and more.

If you’re looking for a CRM system that can be used by your entire team, then Creatio is the one for you.

As well as having all the basic features of any CRM, the low-code platform is easily configurable for specific verticals. With templates set up for many of the major business verticals (Financial Services, Telecommunications, Advertising, Manufacturing, Pharma, Transportation, etc.) the platform can be easily adopted by any business.

Creatio: Your Ace in the Hole

If you’re one of the lucky few businesses that don’t have any competitors, this section of the article probably isn’t for you, for the unfortunate rest of us, keep reading!

Creatio is, as the subtitle suggests, your ace in the hole – this is how you can differentiate your business and stand out from the rest.

Their customers, industry analysts, and channel partners across 110 countries agree using the Creatio platform with low code has helped in unlocking essentially unlimited agility for doing what they do. Don’t believe us? Why not look at what Volition Capital (the company that invested in Creatio) had to say.

The Product Keeps Evolving

Throughout 2021, the company launched eight platform updates that strengthened its offering in the areas of no-code, workflow automation, and CRM. Included in the eight updates was their major update to Version 8.0 – Atlas, a huge update with all the spectacle to go with it.

Along with partners, such as ourselves, providing support and working on marketplace add-ons the Creatio platform is always growing and always improving.

Don’t take just our word for it though, the platform and company is constantly being recognised by leading analysts such as Gartner, Forrester and G2. You can find out all about their accomplishments by clicking here.

Finally, if you want to find out more about Creatio and how it can help your business grow, please reach out to us. We have been in the CRM industry for more than 30 years now and are fortunate enough to have the largest Creatio development team in the UK.

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