AI and Low-Code technologies

Reading Time: 2min15s During the webinar “Grow revenues in 2021 using AI and Low-Code technologies” a great question was asked by a member of the audience. Time did not allow a complete answer to the question during the one hour session, so this blog addresses the matter. First, the question from Mary: “What key business processes should be changed during these uncertain times?” Now the answer, which must come in two parts. The power of research Global research shows that revenue growth comes from the application of AI to sales and marketing processes. The McKinsey Analytics report: “The State of

Read more

CRM and Artificial Intelligence (AI)

I’m involved with two projects at the moment that are wildly different. But they have something in common. They are both using CRM to deliver Artificial Intelligence (AI) into business processes. Most importantly, they are using CRM to deliver AI into business processes at very low cost. And that’s the point of this article.

Read more

CRM lessons from the pandemic

What can businesses learn from the changes triggered by the pandemic? Beyond the wholesale move to home working, are there trends that businesses can identify and adopt to speed up the recovery? Every article that I have read talking about the “New Normal” of socially distanced business has missed out practical steps that could support planning for the future. Can we apply our years of CRM experience to help you leverage technology, and drive the changes needed? So, here they are, our CRM lessons from the pandemic:

Read more

CRM: The technology to guide your business growth

It is that time of year where companies such as Gartner, PwC and Marketo, to name a few, start publishing their thoughts and predictions for the year to come. PwC has released their 23rd annual CEO Survey and the results are fascinating, with Brexit and everything else in the news at the moment it’s easy to see why 88% of UK CEOs are concerned about uncertain economic growth.

Read more

Creatio: The future of BPM & CRM

It wasn’t very long ago that BPM & CRM were completely separate products. You could reasonably expect to integrate the two systems to help complete the single customer view (SCV), a key indicator for CRM software and culture adoption, which in turn is a success indicator on your customer’s behalf.

Read more

Collier Pickard Team Up with Gartner Magic Quadrant Leader – Creatio

Thursday, 7th November, Sevenoaks UK– Collier Pickard is delighted to announce its partnership with Creatio (formerly bpm’online), a leading low-code, process automation and CRM company. Who is Collier Pickard? Collier Pickard is an independent CRM consultancy specialising in the delivery of the best in CRM, marketing automation and BI solutions for small and medium businesses. Collier Pickard approaches all engagements from the customer’s point of view, seeing CRM and business process management as integral parts of the world’s digital transformation, and applying its expertise to help deliver change effectively. Why Creatio CRM? Sharing common values of excellence, expertise and innovation

Read more