Act-on is a powerful marketing automation platform that’s built to help you deliver excellent customer experience. Whether you’re looking to increase brand awareness and generate new demand, or retain customers and improve loyalty, Act-on enables you to differentiate yourself from competition and drive better results.
Develop your brand
Whether you’re looking to track who your influencers are, measure traffic from press releases, manage your brand identity, promote your events or even deliver consistent internal communications, Act-on provides the means for you to build your brand – at every stage of your company’s growth and customer’s lifecycle.
With Act-on you can easily build and optimise your email campaigns, generate leads, prioritise certain prospects with lead scoring and nurture these prospects into customers. What’s more, you can integrate Act-on with your CRM system so that all your prospect and customer information is connected, giving you the all-important 360 degree view of them.
Expand your customer relationships
The old adage is true: retaining a customer is easier than acquiring a new one. Act-On empowers marketers to understand what their customers need so that they can build long-term relationships and encourage brand advocates. So whether it’s designing on-boarding programs, upselling and cross-selling your products and services or building customer satisfaction surveys, Act-on lets you execute your marketing plans successfully.